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Unformatted text preview: Chris Reidenouer Professor Barteld Principles of Management March 3, 2008 Starbucks Starbucks coffee is a household name when it comes to the coffee business. It is one of the fastest growing companies today. Its popularity among young people is drastically increasing yearly, but it was not always such a successful business. The first Starbucks ever opened was in Seattle, Washington in 1971. The three inventors of this prestigious coffee store were Jerry Baldwin, Zev Siegal, and Gordon Bowker. Their original store is still open its just in a different location in Seattle. One major business decision they made was that instead of buying their beans from a middle man they bought them from the growers directly. Also when they started their business they didnt sell coffee drinks Starbucks only sold the coffee beans. It was not until 1982 their late partner Howard Schultz came up with the idea of selling coffee and espresso. When the owners first heard of this idea they didnt like it. They felt as coffee and espresso....
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This note was uploaded on 04/08/2008 for the course MARK 201 taught by Professor Sweitser during the Spring '08 term at York College of Pennsylvania.
- Spring '08