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Walmart Sustainability

11 sustainability indicators and identifying the

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Unformatted text preview: ossible, as quickly as possible. Wild seafood suppliers were also instructed to begin working with the WWF and a group of other experts to identify those fisheries that were potential candidates for certification, but might first need to adjust processes or practices. The WWF could help fisheries and processors prepare to enter the certification process. “In these cases,” said Scott Burns, director of the WWF marine conservation program, “we’re doing evaluations ... against a set of Walmart’s Sustainability Strategy (A) OIT-71A p. 11 sustainability indicators and identifying the specific things that need to be fixed [including strengthening management practices, rebuilding stocks, and reducing environmental impacts] before they can be certified by the MSC. What Walmart has told its suppliers is that, as long as they see reasonable and measurable progress in correcting problems, they will continue to work with those fisheries. But if they don't, they will eventually consider re-sourcing.” There was a third group of fisheriesmany in countries such as Russia with no effective government regulation of fishingthat would require long-term, severe restrictions in the catch to become sustainable. Given the volume of Walmart’s demand, the company remained dependent on fish from these areas, at least in the near-term, to adequately supply its customers. Fish from these areas was approximately 20 cents per pound less expensive than MSC-certified fish. Consolidation in the Chain of Custody One of the immediate benefits realized through the certification initiative was greater transparency in the seafood supply chain. Fitzpatrick explained: “As a fish moves from the certified fishery through the supply chain to get to the consumer, it has to go through various hands. The MSC requires a chain of custody to guarantee that the fish is coming from a certified source.” This was important because sustainably caught fish was virtually indistinguishable from the rest. For example, certified salmon from Alaska appeared identical to cheaper, uncertified salmon from Russia, which created a temptation for suppliers to cheat. Redmond elaborated on the advantages of bette...
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