Walmart Sustainability

17 to address challenges such as these the network

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: time.38 As stated in a Fortune article, this was “an early sign that Walmart's working-class and middle-income customers would be willing to buy ‘green’ products, so long as they were affordable.”39 In addition to pursuing organic products through its textiles network, Walmart also began exploring organic food products through the food and agriculture network (see Exhibit 2). Conventional cotton crops received more than 25 percent of all chemical insecticides used and more than 10 percent of chemical pesticides in agriculture. Of these chemicals, many of which had been shown to cause cancer, birth defects, and nervous system damage, researchers estimated that as little as .1 percent reached the targeted pests, while 99.9 percent were dispersed into the soil, water, and air.40 Walmart’s Sustainability Strategy (A) OIT-71A p. 17 To address challenges such as these, the network developed a strategic plan that included a 5 and 10-year outlook for Walmart’s textiles business. “We have a long-range vision of where we want to go,” said Brandner. “That gives us the framework for everything we do. All of our subprojectsour quick wins, innovation projects, and game changerhave to feed into this master plan or else they’re not going to get done.” (Refer to Exhibit 6 for an overview of the subprojects defined in textiles.) Organic Cotton The organic cotton innovation project quickly became the network’s top priority. An in-depth life-cycle analysis of the cotton supply chain confirmed that the environmental impacts of cotton were felt across three different stages of the supply chain: farm, factory, and post-production. According to Rebecca Calahan Klein, president of the Organic Exchange, a nonprofit organization focused on increasing the use of sustainable agricultural practices, roughly 20 percent of the environmental impacts in the cotton life cycle came from the growing process and were driven by direct and embedded energy use, toxicity (the volume of chemicals used as well as...
View Full Document

This note was uploaded on 01/14/2014 for the course LGST 210 taught by Professor Sep during the Winter '10 term at UPenn.

Ask a homework question - tutors are online