Unformatted text preview: rs, NGOs, and top universities.
The goals of the session were to rally the group around MSC certification and also to define the
other areas in which the network should be working. Coming out of the session, the network had
identified five primary initiatives: Certification – MSC certification would be pursued first to address the sustainability of
wild-caught fish. Then, the company would get behind the Aquaculture Certification
Council (ACC) standards to address farm-raised fish (getting started in late 2006).
Cluster Farming – Finding ways to create farming cooperatives in areas such as
Thailand where 300 small shrimp farmers may each manage one or two ponds so that
standards can realistically be implemented and enforced (getting started in late 2006).
Marine Reserves – Working with NGOs to establish no-fishing zones to allow for the
repopulation of depleted fisheries (getting started in late 2006).
Public Awareness – Making consumers aware of environmental issues in seafood and
educating them on sustainable choices (to begin in 2007).
External Collaboration – Working with external stakeholders, including government,
on a global scale to promote more sustainable fishing regulations (future initiative). Redmond assigned a captain to each of these sub-projects and used monthly meetings to evaluate
status, progress, goals, hurdles, and needs. Walmart also went public with an ambitious seafood
goal: the company committed to moving its wild catch to 100 percent MSC certified seafood
within three to five years.
More about Walmart’s Approach to MSC Certification
To accomplish this goal, Walmart would have to work through its suppliers to increase the
number of fisheries and processing plants in the MSC certification program. Suppliers would
identify fisheries already using primarily sustainable practices to catch wild fish, refer them to
the MSC for certification, and have them use MSC eco-labels on their products within six
months of the network kick-off. The idea was to start buying as much certified fish as p...
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- Winter '10
- Walmart., Walmart’s sustainability