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Unformatted text preview: earned about the
Marine Stewardship Council’s certification program for wild-caught fish, he saw it as a potential
solution to Walmart’s near-term and long-term supply related challenges.
The MSC program, established by Unilever and the World Wildlife Fund (WWF) in 1997, set
forth a broad set of certification standards based on the United Nations' Code of Conduct for
Responsible Fishing. These standards were developed with input from fishermen, retailers,
government, NGOs, and other stakeholders. The MSC implemented its certification process
through independent, MSC-accredited certifying agencies that audited fishery and processor
compliance to ensure that products were managed sustainably from “boat to plate.”30 Certified
fisheries displayed an MSC eco-label on their finished products as a signal that the fish was
harvested in a sustainable manner, thus raising consumer awareness, which the MSC hoped
would pressure the industry to shift to more sustainable fishing practices.31 The MSC would
consider making a fishery region eligible for certification only if effective government regulatory
e According to Peter Redmond, Walmart’s seafood network captain. Walmart’s Sustainability Strategy (A) OIT-71A p. 10 controls were in place to prevent over-fishing. In various geographical regions, the MSC worked
with boat operators and fish distributors and processors to lobby the government for stronger
Redmond recognized the benefits of leveraging a well-defined, established, and objective
program. “It is a completely impartial process that is reviewed by a lot of different NGOs,
including WWF and Greenpeacegroups that potentially could have been critical of us if we
had decided to come out with our own standard and then go police them with our own people,”
he said. Tapping into the MSC program would also enable the seafood network to make faster
Redmond convened a network kick-off meeting in January 2006 with more than 75 individuals
from Walmart, Walmart International, Sam’s, various supplie...
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This note was uploaded on 01/14/2014 for the course LGST 210 taught by Professor Sep during the Winter '10 term at UPenn.
- Winter '10