Walmart Sustainability

The msc implemented its certification process through

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Unformatted text preview: earned about the Marine Stewardship Council’s certification program for wild-caught fish, he saw it as a potential solution to Walmart’s near-term and long-term supply related challenges. The MSC program, established by Unilever and the World Wildlife Fund (WWF) in 1997, set forth a broad set of certification standards based on the United Nations' Code of Conduct for Responsible Fishing. These standards were developed with input from fishermen, retailers, government, NGOs, and other stakeholders. The MSC implemented its certification process through independent, MSC-accredited certifying agencies that audited fishery and processor compliance to ensure that products were managed sustainably from “boat to plate.”30 Certified fisheries displayed an MSC eco-label on their finished products as a signal that the fish was harvested in a sustainable manner, thus raising consumer awareness, which the MSC hoped would pressure the industry to shift to more sustainable fishing practices.31 The MSC would consider making a fishery region eligible for certification only if effective government regulatory e According to Peter Redmond, Walmart’s seafood network captain. Walmart’s Sustainability Strategy (A) OIT-71A p. 10 controls were in place to prevent over-fishing. In various geographical regions, the MSC worked with boat operators and fish distributors and processors to lobby the government for stronger controls. Redmond recognized the benefits of leveraging a well-defined, established, and objective program. “It is a completely impartial process that is reviewed by a lot of different NGOs, including WWF and Greenpeacegroups that potentially could have been critical of us if we had decided to come out with our own standard and then go police them with our own people,” he said. Tapping into the MSC program would also enable the seafood network to make faster progress. Redmond convened a network kick-off meeting in January 2006 with more than 75 individuals from Walmart, Walmart International, Sam’s, various supplie...
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This note was uploaded on 01/14/2014 for the course LGST 210 taught by Professor Sep during the Winter '10 term at UPenn.

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