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Unformatted text preview: environmental issue as
a marketing ploy,” he said. “We don’t expect to get rich on this…. Ours is as selfless a
campaign as anything I’ve worked on.”4
Lyn Denend prepared this case under the supervision of Professor Erica Plambeck as the basis for class discussion
rather than to illustrate either effective or ineffective handling of an administrative situation. It was updated in 2010
Copyright © 2007 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved. To order
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respect copyright and to contact copyright holders as appropriate. If you are a copyright holder and have concerns
about any material appearing in this case study, please contact the Case Writing Office at [email protected] Walmart’s Sustainability Strategy (A) OIT-71A p. 2 Regardless of the motive, the company did earn some “goodwill among environmentalists [as]
the first major retailer to speak out in favor of the environment in 1989.”5 When vendors
claimed they had made environmental improvements to products, Walmart began promoting the
products to consumers with “green” shelf tags (without measuring or monitoring the
improvements themselves). At one point, the company had as many as 300 products with green
tags in its stores.
However, not all the press received by the company was positive. In response to Walmart’s
1989 campaign, Procter & Gamble labeled a brand of their paper towels as “green” when the
inner tube was made...
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This note was uploaded on 01/14/2014 for the course LGST 210 taught by Professor Sep during the Winter '10 term at UPenn.
- Winter '10