This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ot put out anything from a marketing point of view,” he said.
“We want to have a greater percentage of our product MSC certified before we go out with the
The electronics network was formed to address issues across the company’s consumer
electronics products, which ranged from TVs, DVD players, digital audio products, telephones,
and musical instruments to all computers, monitors, and printers. It also included small
appliances (which were added to the network’s purview in 2006). Across these product lines,
Walmart had approximately 25 domestic electronics buyers, while Sam’s had another 15.
Within the U.S. electronics industry, the company had the second highest market share, just
behind Best Buy. Walmart’s Sustainability Strategy (A) OIT-71A p. 13 The electronics network was led by two co-captains: Laura Phillips, vice president and divisional
merchandise manager for entertainment/wireless for Walmart and Seong Ohm, vice president
and divisional merchandise manager for electronics for Sam’s Club. During its initial start-up
phase, the team defined six key areas where it would focus: Materials Innovation – Working on near-term product modifications to reduce
environmental impact, e.g., energy efficiency and transparency, elimination of hazardous
substances (initiatives underway in 2006).
E-waste – Recovery and safe disposal of electronics (piloting programs in 2006).
Legislation – Collaborating with external stakeholders and governmental agencies to
affect policy and regulation related to electronics (preliminary efforts underway in 2006).
Green Engineering – Working with suppliers and their R&D functions to rethink how
products are designed and manufactured to drive fundamental change in the industry on
sustainability-related issues, e.g., designing for recycleability (started in late 2006).
Metrics – Measuring and monitoring the performance of associates, the network, and
suppliers in the area of sustainability (started in late 2006).
Training and Education – Informing internal and external stakeholders about changes
in the electronics industr...
View Full Document
- Winter '10