Walmart Sustainability

Within the us electronics industry the company had

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Unformatted text preview: ot put out anything from a marketing point of view,” he said. “We want to have a greater percentage of our product MSC certified before we go out with the message.” Electronics The electronics network was formed to address issues across the company’s consumer electronics products, which ranged from TVs, DVD players, digital audio products, telephones, and musical instruments to all computers, monitors, and printers. It also included small appliances (which were added to the network’s purview in 2006). Across these product lines, Walmart had approximately 25 domestic electronics buyers, while Sam’s had another 15. Within the U.S. electronics industry, the company had the second highest market share, just behind Best Buy. Walmart’s Sustainability Strategy (A) OIT-71A p. 13 The electronics network was led by two co-captains: Laura Phillips, vice president and divisional merchandise manager for entertainment/wireless for Walmart and Seong Ohm, vice president and divisional merchandise manager for electronics for Sam’s Club. During its initial start-up phase, the team defined six key areas where it would focus: Materials Innovation – Working on near-term product modifications to reduce environmental impact, e.g., energy efficiency and transparency, elimination of hazardous substances (initiatives underway in 2006). E-waste – Recovery and safe disposal of electronics (piloting programs in 2006). Legislation – Collaborating with external stakeholders and governmental agencies to affect policy and regulation related to electronics (preliminary efforts underway in 2006). Green Engineering – Working with suppliers and their R&D functions to rethink how products are designed and manufactured to drive fundamental change in the industry on sustainability-related issues, e.g., designing for recycleability (started in late 2006). Metrics – Measuring and monitoring the performance of associates, the network, and suppliers in the area of sustainability (started in late 2006). Training and Education – Informing internal and external stakeholders about changes in the electronics industr...
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