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3/31/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_100Marketing Strategy QuizDueFeb 7 at 11:59pmPoints15Questions15AvailableJan 11 at 12am - Feb 7 at 11:59pm28 daysTime LimitNoneAllowed Attempts2This quiz was locked Feb 7 at 11:59pm.Attempt HistoryAttemptTimeScoreKEPTAttempt 27 minutes15 out of 15LATESTAttempt 27 minutes15 out of 15Attempt 110 minutes10 out of 15Score for this attempt:15out of 15Submitted Feb 4 at 7:07pmThis attempt took 7 minutes.1 / 1 ptsQuestion 1The company BarkBuddy decided to pursue a product allowing customersto use its phone app to find a dog for adoption. The app lets a potentialowner swipe through profiles of nearby dogs needing a home with asimple Yes or No. Its users tell BarkBuddy what they are looking for in adog and fill out a form for a pre-screening. BarkBuddy’s details indicatethat it has decided on its:objectivestacticsCorrect!Correct!
3/31/2021Marketing Strategy Quiz: Principles of Marketing - BUS201_1001 / 1 ptsQuestion 2Patagonia’s mission is to, “Build the best product, cause no unnecessaryharm, use business to inspire and implement solutions to theenvironmental crisis.” To match this mission, they design and sell usefulthings made to last and ask their customers not to buy what they don’tneed or can’t really use. This statement is an example of a missionstatement affecting the company’s:Correct!Correct!
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1 / 1 ptsQuestion 3Skullcrushers makes bodybuilding weights and weight bars. For 2016 theyplan to offer a new product line of weight benches to the marketplace. Itplanned on increasing its market share in the bodybuilding equipmentmarket 5% by rolling out marketing campaigns to extreme athletes andobtain 1000 new leads for its new product line by July 2016. This is anexample of a company’s:Correct!