Consumer Behavior Quiz7_ Principles of Marketing - BUS201_100.pdf

3/31/2021 Consumer Behavior Quiz: Principles of Marketing - BUS201_100
Consumer Behavior Quiz
Due Feb 28 at 11:59pm Points 15 Questions 15
Available Jan 11 at 12am - Feb 28 at 11:59pm
about 2 months
Time Limit None
Allowed Attempts 2
This quiz was locked Feb 28 at 11:59pm.
Attempt History
Attempt Time Score
KEPT Attempt 2 2 minutes 15 out of 15
LATEST Attempt 2 2 minutes 15 out of 15
Attempt 1 4 minutes 14 out of 15
Score for this attempt:
15
out of 15
Submitted Feb 28 at 1:48pm
This attempt took 2 minutes.
1 / 1 pts
Question 1
A marketer must understand potential buyers’ needs and wants to be able
to address and satisfy them. There are two key questions the marketer
needs to ask. The first is “How do potential buyers go about making
purchase decisions?” What is the other question?
What factors influence a potential buyer’s product or service usage?
What factors influence a potential buyer’s experience with a product or
service?
What influences a potential buyer's decision process and in what way?
Correct!
Correct!
1/8

3/31/2021 Consumer Behavior Quiz: Principles of Marketing - BUS201_100
1 / 1 pts
Question 2
Jason has run out of toilet paper in the bathroom. He walks over to his
supply closet only to discover that all of his toilet paper rolls have been
used up. Jason has just experienced what part of the consumer decision-
making process?
Correct!
Correct!
2/8
post-purchase behavior
1 / 1 pts
Question 3
Jim and his friends decide they want to start crossfit training to get in
shape for their week-long mountain biking trip in the fall. Jim has become
the designated gym and coach researcher for the group. Each of his
buddies has “heard of a guy” who is good, so Jim begins calling and
visiting various gyms, talking with other crossfitters, and collecting data to
bring back to the group. What part of the consumer decision-making
process is Jim working in right now?