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3/31/2021Consumer Behavior Quiz: Principles of Marketing - BUS201_100Consumer Behavior QuizDueFeb 28 at 11:59pmPoints15Questions15AvailableJan 11 at 12am - Feb 28 at 11:59pmabout 2 monthsTime LimitNoneAllowed Attempts2This quiz was locked Feb 28 at 11:59pm.Attempt HistoryAttemptTimeScoreKEPTAttempt 22 minutes15 out of 15LATESTAttempt 22 minutes15 out of 15Attempt 14 minutes14 out of 15Score for this attempt:15out of 15Submitted Feb 28 at 1:48pmThis attempt took 2 minutes.1 / 1 ptsQuestion 1A marketer must understand potential buyers’ needs and wants to be ableto address and satisfy them. There are two key questions the marketerneeds to ask. The first is “How do potential buyers go about makingpurchase decisions?” What is the other question?What factors influence a potential buyer’s product or service usage?What factors influence a potential buyer’s experience with a product orservice?What influences a potential buyer's decision process and in what way?Correct!Correct!
3/31/2021Consumer Behavior Quiz: Principles of Marketing - BUS201_1001 / 1 ptsQuestion 2Jason has run out of toilet paper in the bathroom. He walks over to hissupply closet only to discover that all of his toilet paper rolls have beenused up. Jason has just experienced what part of the consumer decision-making process?Correct!Correct!
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2/8post-purchase behavior1 / 1 ptsQuestion 3Jim and his friends decide they want to start crossfit training to get inshape for their week-long mountain biking trip in the fall. Jim has becomethe designated gym and coach researcher for the group. Each of hisbuddies has “heard of a guy” who is good, so Jim begins calling andvisiting various gyms, talking with other crossfitters, and collecting data tobring back to the group. What part of the consumer decision-makingprocess is Jim working in right now?