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According to will 2004 e commerce can be defined as a

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Unformatted text preview: have good understanding with its definition. According to Will (2004) E-commerce can be defined as a monetary transaction conducted using the combination of internet and a desktop/laptop computer. Likewise, M-commerce is generally known as an extension of e-commerce. M-commerce can be defined as a monetary transaction that takes place using wireless internet-enabled technology (for instance, handheld computers, mobile phones, personal digital assistants and palmtop computers) that allows the freedom of movement for the end user. The Wireless Fidelity (Wi-Fi) which is the transmission of short-ranged radio signals between a fixed-based station and an end-user's mobile device is the operating technology that facilitates mobile commerce. According to Tsalgatidou et al. (2000) m-commerce or mobile commerce can be defined as any transactions using a wireless device that result in the transfer of monetary value in exchange for information, goods or services. An m-commerce transaction is any type of transaction of a monetary value that is conducted through a mobile device that uses a wireless telecommunications network for communication with the ecommerce. A comprehensive definition of m-commerce is given by Turban et al. (2004), they defined m-commerce as a monetary transaction for goods and services conducted by a mobile device, an operating system specific to mobile devices and a mobile-dedicated infrastructure. M-commerce is a natural extension of classical PC-based e-commerce into the wireless based web environment. However, there are some principles differences between classic e-commerce and m-commerce. The main differences between m-commerce and e-commerce include modes of communications protocols, operating systems specific to access mobile devices, the types of internet access devices, the development languages, the enabling technologies to support each environment and personalization of characteristics. Condos et al. (2002) describe that m-commerce combines the advantages of mobile communication with existing Electronic Commerce applications to permit customers to shop for goods and services virtually from anywhere. The rapid development in telecommunication and innovative thinking about user interface design has greatly facilitated mobile users to take the full advantage of m-commerce. WAP is one of the key enabling technologies of m-commerce that allows mobile users to access the internet from a mobile. As a result, the future consumer adoption of m-commerce relies heavily on how easy it is to use WAP in order to access and utilize these services. Matskin and Tveit (2001) also have same explanation of WAP like other researchers. They consider WAP as a communication standard that enables portable electronic 6 devices to send receive and interpret information. This device can be a particularly designed mobile phone or personal digital assistant such as a palm pilot using micro browser software. Mobile commerce is a natural successor to e-commerce (Siau et al., 2001) because both are based on internet environment available to most individuals with PC access (Fenech, 2001). From the mid of 1990s, the internet and mobile telephony communication networks have grown dramatically (Ralph and Aghvami, 2001). The WAP version 1.1 was developed to use Wireless Mark-up Language (WML) to standardize the formatting of pages; theoretically the same standardization that allows HTML to display pages in a consistent manner on all browsers. However, the ordinary users of web services are generally more than the WAP users, for instance, e-mail (75 per cent), news (44 per cent), SMS (39 per cent), banking (24 per cent), scheduling (20 per cent), location guides (11 per cent), price comparison services (8 per cent), and air line ticket reservations (7 per cent). Along with tremendous benefits of WAP, the wireless transaction security and privacy of mobile commerce are potential issues of electronic commerce (Ledbetter, 2001). In order to meet this potential issues, WAP will be extended to embrace the wireless identification module (WIM) to replace the standard phone SIM cards. The WIM will contain the owner’s personal digital signature for transaction verification (Ralph and Aghvami, 2001). 1.2 Problem Discussion Although, WAP has sufficiently influenced the life style of common people, however the boost in the use of WAP users has not been as fast as the marketer’s expectations (Brewin, 2001). For instance, a report by two large mobile phone carriers found that only 10 per cent of 400,000 WAP enabled phones in Asia were used to connect to the Internet, the major reasons are identified as, the poor data quality, slow connections, small screens and poor enjoyment experience has been on the top (Associated Press, 2001; Bangkok Post, 2001). The problems of user interface, limited menu options and screen resolution should be taken into account by the senders of the information but only to a point since WAP device display screens are presently too small to p...
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