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Unformatted text preview: is time consuming as well users might make
spelling mistake. Therefore, CNN portal does not support the theory. Whereas, in
Amazon case, most of the information is preset thus user can just easily select, therefore
Amazon portal fully supports the theory.
As for as CNN portal is concern, there is no help facility on portal, therefore CNN does
not support the theory. Whereas, in Amazon case, the portal provides a comprehensive
“Help” facility that guide the user with easy to follow steps throughout the site,
therefore Amazon supports the theory. 89 6.2.2 Cross Case Analysis RQ 2. How the m-commerce interface design can be made userfriendly? How the interface can be made user friendly CNN Amazon Visibility of system status Yes Yes Use user’s own language Yes No User control and freedom Yes Yes Consistency and standards Yes Yes Error Prevention No Yes Recognition versus Recall Yes Yes Flexibility of use Yes Yes Aesthetic and minimalist design Yes Yes Sensible error messages Yes Yes Robustness No Yes System Utility Yes Yes System Safety Yes Yes Table 6.2: Factors that contribute in user friendly m-commerce interface Visibility of system status
Both CNN and Amazon portals keep users informed about what is going on through
appropriate feedback within reasonable time. The system visibility of both portals was
very good. The system processes the request quickly. The information was mainly
managed using different product segments. However, “Search” option was also
available to find different products. Whenever search was carried out, the system
immediately shows the result or shows a message “Processing data”, therefore user
should not click the button again and again. Therefore both portals support the theory. 90 Use user’s own language
In CNN case, the real life language was used. Especially in news section, easy and
every day English language was used. The vocabulary selection was very simple.
However, in Amazon case, under task-12 when “product details” of “Life span Fitness
TR 3000-HRC Treadmill” was explored it does not have user language. The users were
unable to understand the information; therefore Amazon does not support theory.
User control and freedom
The user control and freedom was ensured on CNN portal, since user easily moved
around the portal using “Next”, “Previous” and “Go to Top” options. By using these
navigation options user can easily move around portal with ease of freedom, therefore
CNN portal supports the theory. Similarly, in Amazon portal, user can easily navigate
around Amazon portal using “Next Page”, “Previous Page” and “Amazon.com Home”
options, therefore both CNN and Amazon supports the theory.
Consistency and standards
In CNN case, the portal was found highly consistent. All the main headings were in
bold and in bigger font, whereas all the “detailed news” were in normal text. Wherever,
there was a “SEARCH” option, it was followed by a “SUBMIT” button throughout the
portal. Similarly, Amazon portal was found well consistent, since the information was
arranged using “Product Categories” such as Books, Electronic, DVD’s etc. In addition,
comprehensive “Search” option was available on every page. Therefore both CNN and
Amazon fit with the theory.
The error prevention method in CNN portal was not very effective, therefore it does not
supports the theory. Since, in task-6 under cnn.com/VIDEO menu, none of videos were
found operational. It was even more frustrating that system does not produce any error.
In addition, in task-7 “Choose a Travel plan of your choice” the external link for Air
Canada was broken which shows that portal was updated very well. However, the
Amazon portal is well designed that prevent errors to occur. While conducting tasks
from 9 – 14, the users could not face any errors. All links were fully operational, only
Amazon supports the theory.
Recognition versus Recall
Since, the nature of CNN portal was limited to news and no complex shopping
experience was involved, therefore most of the information was very simple to
understand and recognize, therefore it CNN supports the theory. In Amazon case,
Amazon is a public oriented (Business to Consumer) WAP portal. Therefore, 91 recognition is an important factor for Amazon. In task-13 & task-14 users added various
products into “shopping cart” to test a complete business transition. By using “Shopping
cart” user simply add products into system and system will “remember” (keep track) of
all these added products using shopping cart. Due to this efficient recognition method,
customers don’t have to remember anything; therefore Amazon also supports the
Flexibility of use
Both CNN and Amazon portal found flexible to use. In CNN case, the portal provides
high level of flexibility, because within a very short period of time; the users were
successfully able to conduct variety of tasks. Similarly, Amazon portal is also highl...
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This document was uploaded on 12/31/2013.
- Fall '13
- The Land