Since the subjective satisfaction is an important

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Unformatted text preview: and tested the full business transaction efficiently. Memorability According to Nielsen (1993) memorability is referred that a system should be easy to remember, so that a formal user is able to return to the system after some period without having to relearn everything over again. In Amazon case, the portal was found easy to memorize. For instance, task 13, and task 14 “ Search any Microsoft product in software category and adds into shopping cart” were quite long tasks where users have to go through various steps in order to finish that task. Both tasks were easily memorized and users easily moved around the system and back to the main menus. The users reported the site easy to memorize, so it align with the theory. Subjective Satisfaction According to Nielsen (1993) subjective satisfaction refers to the extent the system is pleasurable to use. User likeness is critical for system success; therefore the system should be pleasant to use to achieve subjective satisfaction. Since, the subjective satisfaction is an important usability attribute for the systems that are used on an optional basis in a non-work environment such as computing games, interactive fiction and creative painting. In order to validate subjective satisfaction various tasks were 75 tested. In task 11, “find any DVD of your interest based on DVD name or Actor name”, the users successfully carried out the task using movie name “Gladiator” and a separate search made by actor name “Russell Crowe” and various other keywords (movie and actors), the users successfully retrieved the results. In addition, the users were successfully able to move around the system easily and no major error was reported, therefore Amazon portal fits with the theory of subjective satisfaction. E-Navigation and Labeling Ramsay (2001) reveals that E-Navigation and Labeling are two major issues. In contrast, the networks and content providers offered broad lists of sites and services by proving that everything a WAP user may need, however, for the users this is a recipe for disaster. The long manus required thumb-numbing and scrolling. Categories are good way to sort information. In Amazon case, it is observed that most of the information is available in the shape of different categories, for instance the information is organized in main categories of Books, Electronics, DVD, Games etc. For detailed information, the users can open “all categories” to browse the full range of available information or user can open sub link available under main links. For example under DVD’s, there are further sub menus such as in task-11 “Action Movies, Crime movies, Disaster Films, Kids & Teens Moves” etc. All the information is organized using different categories, therefore the portal fully align with the theory. Unnecessary browse time According to Ramsay (2001) time is big money on WAP. Any portal that is easy to browse and presents its information clearly is one that the users will like to return again and again. Generally all major WAP portals took unnecessary time to browse and display information. In Amazon case, there were no big images, thus the portal was very easy to navigate and fast to download. For example, in task-12 “deal of the day” link, there were few big images, however that images were just option and easy to skip. As a whole Amazon portal was very fast in downloading, therefore it supports the theory. Minimize input According to Ramsay (2001) WAP sites should be designed in a way to minimize user input. In order to fix this issue, WAP products should be offered as preset choices, so that user just needs to browse and select the required information. In Amazon portal case, most of the information was pre-defined therefore user just easily select any product of his/her choice. For example, in task-13, the users attempt to find GPS under electronic category. Based on their search, the users find a variety of GPS from where they can easily select a product and continue their shopping. Since most of the 76 information on the portal was preset and no input was required, therefore Amazon portal fully supports the theory. Help Facility According to Ramsay (2001), help facility should be offered at all WAP sites, so that user can get an assistant as per situation. In Amazon portal case, the portal provides a comprehensive “Help” facility that guide the user with easy to follow steps such as “How to buy an item”, “Holiday shopping help”, “To Find an item”, “Password help”, “Shipping address”, and much more that a user generally needs. The help facility is multi level and offered variety of option to proceed with. The Amazon portal fully supports the theory. 77 RQ 2. How the m-commerce interface design can be made user-friendly? 6.1.3 Within Case Analysis – CNN.COM Visibility of system status According to Nielsen (1990) the system should always keep users informed about what is going on through appropriate feedback within reasonable time. The user needs some sort of feedback that lets them know that their command is being processed. The visibility of system status in CNN portal...
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