We would recommend that a future study should be

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Unformatted text preview: satisfaction would defiantly very high and system could be user friendly. The best way to deal such problems are to test system frequently, ideally usability testing should be conducted to enhance user friendliness. Usability testing is an emerging concept that ensures the high standard of system usability, since traditional system testing approaches such as unit testing, integration testing, user acceptance testing and automated testing does not cover the scope of usability. Specially, WAP portals should be tested by usability testers. In our second research question, we worked out twelve different factors that contribute in user friendly m-commerce interface. In addition to our above discussion, these factors could also be considered as guide for affective user interface design for mobile services. On a higher level a combination of factors given in 1st research question and factors given in 2nd research question could be used together since they have one common “usability” factor. However, the factors given in 1st research question have emphasis on “functions and operations” and factors given in 2nd research question have emphasis on “user interface”. 96 7.2 Recommendations for Future Research Mobile commerce is one of the fastest and emerging fields of research. The importance of mobile commerce is an open reality, however a few studies are found on “usability of mobile commerce”. Therefore, this field of research required immediate attention of passionate and enthusiastic researchers. Since, the mobile devices and technology itself changing very quickly, as a result, it open doors for the constant need for the improvement of mobile usability and mobile interface design principles. We would recommend that a future study should be conducted by taking different sample selection (WAP Portals). The study could be conducted by using Preset Tasks or with open ended questionnaires. The objective of these Preset Tasks or questionnaires should be in depth analysis of existing services and to figure out the potential areas of improvement in WAP usability. Since, we believe that if mobile usability could be improved above “satisfactory” level, it will have direct and positive impact of m-commerce usage and increase in m-commerce business volume. 97 References: Association Française des Opérateurs Mobiles (AFOM) and TNS Sofres (2005), Observatoire sociétal du téléphone mobile, Première édition, Paris. Associated Press, (2001), "WAP services rarely used in Hong Kong", Taylor Nelson Sofres Interactive. 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