Service specialty goods services convenience goods

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Unformatted text preview: h of those roles in buying –  Clothing –  Your tuiFon 14 7 10/1/12 a word on how consumers search •  Benefits/costs •  Locus of control •  Risk –  Performance –  Financial –  Psychological •  Type of product 15 The Locus of Control Internal Locus of Control = more search acFviFes External Locus of Control = Fate, external factors 5-16 8 10/1/12 Type of Product or Service Specialty Goods/ Services Convenience Goods/ Services Shopping Good/ Services 5-17 Then they evaluate alternaFves •  Perceived value •  Brand as a separate but related part of value – a good schemaFc...
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This document was uploaded on 01/14/2014.

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