Decisions roufne liple risk 8 4 10112 9 factors

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Like Men Age MaPers Kids maPer 7 Consumer Decision Process Need Recognition Alternative Evaluation Purchase Post- purchase Feedback Search •  High- involvement decisions: high potenFal for social or economic consequences •  Low- involvement decisions: rouFne; liPle risk 8 4 10/1/12 9 Factors Influencing the Consumer Decision Process 5-10 5 10/1/12 EvaluaFon of AlternaFves: Consumer Decision Rules 5-11 Decision Roles Played in Buying Influencer Initiator People whose views or advice influences the buying decision Person who suggests buying the product Decider The individual with power/financial authority to make the ultimate choice regarding which product to buy Buyer The person who concludes the transaction User The people who use the product 6 10/1/12 Designing For Women a word on how consumers search •  Quick exercise – those roles in your life •  Who was eac...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online