Procter gamble 10 12 6 10112 dove products are

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Unformatted text preview: product line, how many different categories does the line touch. Big width is many, small width is obviously few Product depth: How deep does a product go within its category? 9 5 10/1/12 Products Breadth •  Number of product lines Depth •  Number of categories within a product line Courtesy Pepsi Cola Company 10-11 Change Product Mix Breadth •  Increase Breadth –  •  True Religion Brand Jeans now are a lifestyle brand with apparel, belts, swimwear and fragrances Decrease Breadth –  Due to compeOOve changes, TCBY is now focusing on Yogurt. ©Procter & Gamble 10-12 6 10/1/12 Dove products are a product line Dove Product width: Bar & body wash, loOons, hair, face, deodorant, and men+care Dove Product depth – try Dove bar soap alone: •  Go fresh Burst •  Go fresh Energize •  Go fresh Cool Moisture •  White (the classic beauty bar that started it all) •  Gentle ExfoliaOng •  Cream Oil Ultra Rich Velvet •  SensiOve Skin Unscented •  Pink 13 Terms to know SKU: Stock Keeping Unit – a way of referring to each of the products within a store, warehouse, or line of...
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This document was uploaded on 01/14/2014.

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