C465Fall2012-14-Oct-5

93 qsr 79 73 brand x 50 56 40 treats burgers chicken

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Unformatted text preview: values and help them enjoy/ celebrate friendships. RaOonal: Want craveable food. Great tasOng, craveable treats. Wide treat selecOon. EconoMoms: “When you have a family of 6 you have to think about economy, quality and quan2ty of food. I might come more if they had a value menu or coupons.” 91% QSR 84% Brand X 67% 63% 49% 29% Treats Burgers Chicken Customer Profile: Skews parents 35-49 Wendy’s is the brand “for me”; Brand X is #2, Subway #3. To connect, brand must be “friendly”,...
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