C465Fall2012-lamspecific-Sylka

More on emerging technologies in forrester university

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: overview of an industry/market by country, including market share, major compeAtors, forecasAng, trends, consumer profiles TIP: You’ll need your UBCcard / CWL to sign onto this database UNIVERSITY OF BRITISH COLUMBIA Market research reports: eMarketer Excellent for: researching the IMC elements in your final plan by finding up- to- date insights into online markeAng and social media. More on emerging technologies in Forrester UNIVERSITY OF BRITISH COLUMBIA Market research reports: Marketresearch.com Academic Excellent for: Consumer market analyses which may assist both projects this semester 1. Browse the Table of Contents 2. Click on Download Report if you want the content UNIVERSITY OF BRITISH COLUMBIA Market Research: Print Measurement Bureau huge help for target market informaAon! YOU SHOULD USE THIS!!!! •  •  •  •  Excellent for: Quantitative consumer product usage and Lifestyles data •  •  Geographic Focus: Canada Ringing endorsement: “My students found a lot ou...
View Full Document

This document was uploaded on 01/14/2014.

Ask a homework question - tutors are online