Executive summaryLife is all about choices – whatever your philosophical position on free will – and most of us is keen to exercise our right to choose, most of the time. But some decisions are more difficult than others, and a choice that seemed like a no-brainer yesterday can seem complex and challenging tomorrow. So it is with outsourcing, says Lesley Meall FSN contributing editor. “Ten years ago Ireland was the most popular offshore destination for call centres, today it’s still India, but who knows where it will be tomorrow,” says Anthony Miller, managing partner with TechMarketView – and something similar can be said of various other business, information technology and knowledge processes. Countries in Latin America, Asia, Europe and Africa continue to develop their national capabilities as technology and business process outsourcing providers, while global vendors continue searching for opportunities to establish service centers worldwide. The years that have gone by have been defining moments in many ways for the economies in general and the BPO services in particular. They have made us realign our thinking, question some convictions and relook at some issues. In all, we see some paradigm shifts which have enabled us to align to these realities. The times ahead are going to be even more challenging, capital scarce and we will need to modulate our strategies to account for that environment. Starting with the business basics and country profile, this paper highlights upcoming competitors and elaborates business attributes concluding where India stands in providing these attributes with its competitors.