Topic1-AmartyaGhosh

98 9392 12762 na 0161 0312 0755 171 343 448 862 1754

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Unformatted text preview: dix 1. AirTel Data from 1999­2010 1999 Mobile Customers (Million) Customer Adds (Million) Mobile Revenue (Rs. Millions) 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 0.122 0.283 0.595 1.36 3.07 6.5 10.98 19.6 37.14 61.98 93.92 127.62 NA 0.161 0.312 0.755 1.71 3.43 4.48 8.62 17.54 24.84 31.94 33.7 NA NA NA 12475 20856 32871 54015 82392 141441 217860 303601 324871 Market Share 10 15 17 21 24.2 24.9 26.7 28.3 30.8 32.16 27.4 26.7 Number of Circles Customer Adds Growth Rate Mobile Customers Growth Rate 2 4 5 7 15 15 22 22 22 22 22 22 NA NA 93.79 141.99 126.49 100.58 30.61 92.41 103.48 41.62 28.58 5.51 NA 131.97 110.25 128.57 125.74 111.73 68.92 78.51 89.49 66.88 51.53 35.88 2. List of Figures, Graphs and Tables • Figure 1: The MTYT Model Description and Example • Graph 1: Mobile Customers and Customer Adds • Graph 2: Market Share Variation • Graph 3: Growth Rates of Customer Adds and Overall Customer Base • Table 1: AirTel Timeline • Table 2: Scores of the New Player in AHP exercise (in terms of Largest to Smallest) Page 12 of 18 3. List of External Sources Used 1. Indian Business Blog - Link 2. TRAI Quarterly Performance Indicator Reports - Link 3. AirTel Annual Reports - Link 4. Money Control (AirTel Profile) - Link 4. AHP Exercise Tables and Calculations The above excel file contains the details of the exercise done to identify the new players The color coding and the scoring used to indicate our judgment on players for different premises and factors are givenbelow: Stake owned by foreign player National Presence Leadership/Innovation in new Product or Service Rural appeal 1 3 5 1 3 5 1 3 5 5 3 1 Player TATA Docomo Reliance GSM Aircel Uninor S Tel Stake owned by foreign player Yes, Joint Venture with NTT Docomo National Presence (March 2010) Leadership/Innovation in new Product or Service Rural appeal Low, as 3% of their customer base is rural 14 Circles Introduced the Pay per second plan None, followed the Pay per second plan 18 Circles Low key VAS launch Yes, active interest by Telenor 9 Circles Yes, 51% by BATEL in form of strategic equity 3 Circles Introduced Dynamic pricing plan Medium High, operates in low economic zones like Bihar, Orissa, UP(E) High, operates in low economic zones like Bihar, Orissa Low, operates in Mumbai only Medium No Yes, 74% by Maxis Telecom in strategic equity 19 Circles Medium Datacom No No 1 Circle 2 Circles None Yes but discontinued per second plan in 2004 No Swan (Etilsat) Yes, 60% by Etilsat in strategic equity 9 Circles No Medium Virgin Mobile Yes, Joint Venture with Virgin Mobile, 6 Circles Introduced get payed for incoming calls Low Loop Page 13 of 18 (GSM) owned by TTSL as well Normalized Weight age for each Factor 0.15 0.3 Stake owned by foreign player National Presence Leadership/Innovation in new Product or Service 0.4 0.15 Rural appeal 1. The Innovation/Leadership factor has been given a high weight age as it indicates dominance or game changing ability 2. National presence in 22 circles indicates that the company has reached its satura...
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This document was uploaded on 01/14/2014.

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