Topic3-RamanAgarwal

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Unformatted text preview: ............................................................................................................... 13 Solution .......................................................................................................................................................... 13 Analysis through the lenses ........................................................................................................................... 13 Key Challenges CSR initiatives may face on ‘Ground Zero’ ....................................................................................15 References ..............................................................................................................................................................16 Author’s Profile .......................................................................................................... Error! Bookmark not defined. 2 | H o w s h o u l d y o u m e a s u r e C S R ? Acknowledgements I wish to acknowledge and thank Mr. Arun Maira, Member, Planning Commission of India (and former Chairman, BCG India) discussions with whom helped me structure this paper. His review on different sections helped me tie the loose ends in there and his comments were vital in developing the lenses to measure scaling potential of frugal innovations in India. While writing the paper I also interacted with various officers in the Planning Commission, particularly Mr. Anil Kumar, Principal Adviser, during a three day workshop on writing the Approach Paper to the 12th Five Year Plan, organized at Pusa, New Delhi. Their insights and views on challenges faced by social enterprises in India have been the foundations for my research. My acknowledgments will not be completed without mentioning Mr. Sam Pitroda, Adviser to the Prime Minister on public information, infrastructure and innovation and Miss Sukhman Randhawa, consultant in the office of the Adviser for their interim review and advice on this work. 3 | H o w s h o u l d y o u m e a s u r e C S R ? Executive Summary The governments in the west have a strong social security net so companies there can afford to concentrate on making profits and paying taxes regularly. However, India is far away from reaching that phase of economic development where government is solely responsible for the basic needs of the public. It does not have a social security, adequate health, education services. Therefore it becomes imperative for the corporate houses to chip in and respond to the people in all sections of the society, especially those at the bottom of the pyramid. Moreover, for any establishment to be successful public support is vital. A business cannot be successful without addressing the problem of poverty around it. Over a period of time it has been witnessed that corporations die out if they do not support the masses. Therefore companies like the Tata Group, believe in the adage 'give back to the people what you have earned from them'. Similarly, the Mahindra Group continues to direct 1% of profit after tax (“PAT”) to Corporate Social Responsibility (“CSR”) initiatives, which benefit the socially...
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