This preview shows page 1. Sign up to view the full content.
Unformatted text preview: of the high societal value of
business and innovation and the associated commercial success.
As mentioned by Prof. Gary Hamel 14 , “the conscious misfit between aspirations and
resources creates innovation and entrepreneurial energy”. Success stories of innovators must
be disseminated, highlighting their achievements and thus providing a role model 15 and also
helping in incentivising innovation by getting the on-lookers to raise their aspirations.
Access to funding as well as expertise will also help in reducing the risk-aversion that is
prevalent. The fact that radical innovation is one of the major sources of differentiation needs
to be emphasised. This realization, coupled with a restored confidence in the IP protection
and implementation mechanism will go a long way in reducing the risk-aversion to radical
ideas which challenge the status quo. 13 Tom Kelly & Jonathan Littman (2005), The Ten Faces of Innovation Speech at Fortune Innovation Forum, November 2006 15
Overcoming Hurdle of Lack of Champions to emulate,...
View Full Document
This document was uploaded on 01/14/2014.
- Winter '14