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Faculty of Management and Business TechnologyAssignment onTechnology and InnovationCOURSE: MANAGING CREATIVITY & INNOVATIONCOURSE CODE: BBM 303ASSIGNMENT TITLE: ASSIGNMENT 2PREPARED BY:PREPARED TO:DATE OF SUBMISSION:05 March 20211
Table of ContentS. NOContentsPage NOAll 8’s characteristic for innovator:1-iEmpathetic:1iiProblem findings:2iiiRisk takers3Methods of innovation5-8iInvention5iiExtension6iiiDuplication7ivSynthesis7References92
Please describe in detail for all 8’s characteristic for innovator. Give an example (situation)and support with relevant prove.All 8’s characteristic for innovator are as follows:Empathetic:Empathy may be the most valuable yet underrated attribute of a successfulinnovator. Steve Jobs—despite his well-deserved reputation for being surly and insensitive—had oodles of it. How else do you design and create so many products that people don’trealize they want until they see them? He understood his customers better than theyunderstood themselves! That’s empathy. It’s being able to get inside people’s hearts andminds so deeply that you know their desires before they do.The ability to see things through your customers’ eyes is definitely not something everyonecan do. Clearly the financial industry has failed to recognize how infuriating its “gotcha”business models, with their hidden fees and inflated interest rates, are to its customers…or itjust doesn’t care (which pretty much defines a lack of empathy). Add to that the we-should-be-bailed-out-but-you’re-on-your-own attitude and it’s no coincidence that the perception ofthe industry is so bad that people are literally marching in the streets in protest.It’s not that you can’t bring a product to market without empathy. The software industry hasbeen doing to for decades, with poorly designed interfaces that are anything but intuitive. Andif that isn’t frustrating enough, we’ve had to endure jokes about how all of us poor buffoonscan’t tell the different between a CD drive and cup holder. (Poking fun at your customers isanother sure sign of a lack of empathy.) And then there’s the endless technical support phonetree that tells us—almost in so many words—that, “Your little problem isn’t really worth ourtime, so please take care of it online and stop bothering us.”Example:These are just two examples showing how empathy has driven tremendousinnovations that have shaped the lives of millions of people. But why do innovation teams sooften overlook the importance of empathy? I’m not totally sure, but the fact that many seeempathy as a soft skill probably has a lot to do with it. Business schools, corporations,organizations of all kinds, and even the very framework of our society have been designed tobuild super-strong hard skills, but have placed too little emphasis on the soft skills that are
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necessary to grow and support a culture of innovation. Nevertheless, all innovation starts withsomeone’s having an idea about how something could be better. Empathy is the core of an

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Bill Melinda Gates Foundation, William Henry Gates III

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