Unformatted text preview: tivity, and to make guesses about the preferences of those addressees.
But whereas the radio presenters do their own speaking, the corporate style
designers' relationship to the audience is indirect, mediated by the workers who
actually talk to customers. These workers eectively have a dual audience: they
speak to the customer, but at the same time they are also using the prescribed
style for the bene®t of the supervisor or manager who enforces linguistic and
other norms through surveillance. Some workers I interviewed, though clear
that in theory their job was to serve the customer, not their supervisor, reported
that in practice they prioritized the requirements of the `in-house' audience,
whose judgements on their performance had more direct and immediate
consequences. This is an intriguing case where the demands of what Bell
(1997: 246±247) refers to as `auditors' and `overhearers' appear capable of
overriding those of the actual addressee.
In sum, `styling' in contemporary service workplaces is less a community
practice, generated from the bottom up, than a prescrip...
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This note was uploaded on 01/16/2014 for the course ANTHRO 33 taught by Professor Wertheim during the Spring '08 term at UCLA.
- Spring '08
- The Land