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Unformatted text preview: `standard'. I will argue that its most salient features
are not markers of class, region, or nationality/ethnicity, but symbolic markers
of feminine gender (though they are not presented explicitly as gendered, and
they are prescribed to workers of both sexes). The commodi®cation of language
in contemporary service workplaces is also in some sense the commodi®cation
of a quasi-feminine service persona.
Before I proceed, my use of certain terms requires clari®cation. When I talk
about the imposition of a standard or about the standardization of speech within
an organization, this is not intended to mean `the imposition of the lexicogrammatical norms of a standard (national/international) language', but more
abstractly, the practice of making and enforcing rules for language-use with the
intention of reducing optional variation in performance (Milroy and Milroy
1998). As will be seen in more detail below, the rules in question tend not to
target grammatical or phonological variation (these being the prototypical
targets for language standardization in the les...
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- Spring '08
- The Land