It doesnt sound as forced perhaps theyre used to

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Unformatted text preview: tions from everybody for everything . . . [women] just seem to ®t better, they're better at it . . . we are looking for people who can chat to people, interact, build rapport. What we ®nd is that women can do this more, they're de®nitely more natural when they do it anyway. It doesn't sound as forced, perhaps they're used to doing it all the time anyway . . . women are naturally good at that sort of thing. I think they have a higher tolerance level than men . . . I suppose we do, yes, if we're honest about it, select women sometimes because they are women rather than because of something they've particularly shown in the interview. (Tyler and Taylor 1997: 10) On the other hand, organizations do not present the ideal speech style explicitly as a gendered style: women may be considered `naturally good at that sort of thing', but the `thing' in question is not just (tautologically) `being women', and the same style is also expected of men. What the preferred style of communication overtly signi®es is not `femininity' but `good customer service'. This raises the question: why...
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