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Unformatted text preview: he intention was to improve the quality of
service, a memo addressed to supervisors expressed the hope and belief that
standardization would reduce call-handling times. It should not be assumed,
however, that the only motive for maximizing predictability is to improve
eciency. Predictability is often presented as a virtue in itself. Thus a section
of the directory assistance centre's manual asks, `why have salutations?'.
(`Salutations' is this company's term for all the polite, interpersonally-oriented
formulae that operators are required to insert at various points in the standard
routine, such as `thank you', `sorry to keep you waiting' and `just searching for
you'.) The answer given is that the use of standard formulae meets customers'
expectations of `professional' service by giving them an experience which is
`consistent every time they call'.7
Finally, technological control over human operators is seen in various aspects
of the call centre regime. Automated call distribution systems dictate the pace of...
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This note was uploaded on 01/16/2014 for the course ANTHRO 33 taught by Professor Wertheim during the Spring '08 term at UCLA.
- Spring '08
- The Land