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Unformatted text preview: 1999). One aspect of
globalization on which a number of researchers have focused is the `new
work order' (Gee, Hull and Lankshear 1996) in which new (`post-Fordist') ways
of working make new demands on the linguistic abilities of workers. Commentators on this subject (e.g. many contributors to Cope and Kalantzis 2000; Gee,
Hull and Lankshear 1996; Gee 2000) place emphasis on the new forms of
linguistic and other agency that workers must in principle develop to meet the
demands of the new capitalism. There is also an argument, however, that new
linguistic demands on workers may in practice entail new (or at least, newly
intensi®ed) forms of control over their linguistic behaviour, and thus a
diminution of their agency as language-users.
The question of control is raised explicitly in the literature of business and
management. In her book Corporate Speak: The Use of Language in Business, for
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- Spring '08
- The Land