Cameron2000_Styling_the_Worker

One aspect of globalization on which a number of

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Unformatted text preview: 1999). One aspect of globalization on which a number of researchers have focused is the `new work order' (Gee, Hull and Lankshear 1996) in which new (`post-Fordist') ways of working make new demands on the linguistic abilities of workers. Commentators on this subject (e.g. many contributors to Cope and Kalantzis 2000; Gee, Hull and Lankshear 1996; Gee 2000) place emphasis on the new forms of linguistic and other agency that workers must in principle develop to meet the demands of the new capitalism. There is also an argument, however, that new linguistic demands on workers may in practice entail new (or at least, newly intensi®ed) forms of control over their linguistic behaviour, and thus a diminution of their agency as language-users. The question of control is raised explicitly in the literature of business and management. In her book Corporate Speak: The Use of Language in Business, for # Published by Blackwell Publishers Ltd. 2000 108 Cowley Road, Oxford OX4 1JF, UK and 350 Main Street, Malden MA 021...
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