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Unformatted text preview: h range, in other
words tend less to monotony. This characteristic has been used in the past to
label women as over-emotional and lacking in authority, tempting women like
Margaret Thatcher to deliberately reduce the pitch range they use. The fact that
vocal expressiveness is valued in service-work might suggest that authority is
not among the qualities workers are expected to display.
If we consider the sorts of emotional or attitudinal states operators are
instructed to project through their intonation, we see references in the above
examples to warmth, sincerity, excitement, friendliness, helpfulness, con®dence.
These are not inherently gendered qualities, but overall they produce a style
of service which is strongly aective ± that is, not just neutrally polite and
ecient, but based on the expression of positive feelings towards the customer.
Again, it has been argued that overt displays of positive aect, or of any emotion
other than anger, are culturally coded as `feminine' rather than `masculine'
(Gervasio and Crawford 1989).
Other recurrent s...
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This note was uploaded on 01/16/2014 for the course ANTHRO 33 taught by Professor Wertheim during the Spring '08 term at UCLA.
- Spring '08
- The Land