Cameron2000_Styling_the_Worker

Cameron2000_Styling_the_Worker

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Unformatted text preview: h range, in other words tend less to monotony. This characteristic has been used in the past to label women as over-emotional and lacking in authority, tempting women like Margaret Thatcher to deliberately reduce the pitch range they use. The fact that vocal expressiveness is valued in service-work might suggest that authority is not among the qualities workers are expected to display. If we consider the sorts of emotional or attitudinal states operators are instructed to project through their intonation, we see references in the above examples to warmth, sincerity, excitement, friendliness, helpfulness, con®dence. These are not inherently gendered qualities, but overall they produce a style of service which is strongly a€ective ± that is, not just neutrally polite and ecient, but based on the expression of positive feelings towards the customer. Again, it has been argued that overt displays of positive a€ect, or of any emotion other than anger, are culturally coded as `feminine' rather than `masculine' (Gervasio and Crawford 1989). Other recurrent s...
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This note was uploaded on 01/16/2014 for the course ANTHRO 33 taught by Professor Wertheim during the Spring '08 term at UCLA.

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