The spread of mcdonaldizing practices in what might

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Unformatted text preview: in-person servers' (quoted above) are closer to the reality of much contemporary service work. Another ®eld of scholarship to which the analysis of service styling is relevant # Blackwell Publishers Ltd. 2000 d:/3socio/4-3/cameron.3d ± 29/6/0 ± 21:6 ± disk/mp 342 CAMERON is the study of institutional, and more particularly workplace, talk. The spread of `McDonaldizing' practices in what might seem the rather unlikely domain of language-use arguably poses a challenge to what is perhaps the best-established approach to the study of talk at work, that of conversation analysis (e.g. Boden 1994; Drew and Heritage 1992). Ian Hutchby summarises the orthodox conversation analyst's position: `Institutions do not de®ne the kind of talk produced within them: rather participants' ways of designing their talk actually constructs the ``institutionality'' of such settings' (Hutchby 1999: 41). `Interaction', say Drew and Heritage, `is institutional insofar as participants' institutional or professional identities are somehow made relevant to the work activities in which they are engaged' (1992: 4). But while an...
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