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D3socio4 3cameron3d 2960 215 diskmp 324 cameron

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Unformatted text preview: 48, USA. d:/3socio/4-3/cameron.3d ± 29/6/0 ± 21:5 ± disk/mp 324 CAMERON instance, Fiona Czerniawska (1998) explains that the adoption of new managerial approaches in a context of intensi®ed global competition has sharpened awareness of language as a valuable commodity, potentially a source of `competitive advantage', which therefore needs to be `managed' rather than simply left to take care of itself. Particularly in the service sector of the economy, whose growth is one feature of globalization, one may observe an increasing tendency for employers to regulate even quite trivial details of workers' talk (Cameron 2000; du Gay 1996). Here I examine the imposition on one group of English-speaking customer service workers (telephone call centre operators)2 of a particular speech style as the norm or `standard' for interaction on the job. As well as discussing the means used by organizations seeking to exert control over the speech of their employees, I will discuss some of the sociolinguistic characteristics of the speech style that is prescribed as a...
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