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Unformatted text preview: rz) “Any human aggregate characterized by regular and frequent interac>on by means of a shared body of verbal signs and set oﬀ from similar aggregates by signiﬁcant diﬀerences in language usage” * The same speech community, 1) Regular contact, 2) Shared CODE, 3) Shared ways of using that code Styling the worker: Gender and the commodi>ication of language in the globalized service economy By Deborah Cameron • Style, Styling, Styliza.on: • ‐ Style: a way of using language • ‐stylis>c agent: the person who makes choices about her or his own linguis>c performance. • ‐ Bell focuses on self‐styling (speaker as stylis>c agent) • ‐ But in Cameron’s service encounters, speaker & stylis>c agent are separate roles. speaker = the worker, stylis>c agent = the company/boss/
managers on site or at head oﬃce • ‐ Styliza>on: (instead of styling): speakers give a performance, the script for which has been wri6en by someone else. • Contemporary service workplaces ‐ a prescrip>ve or verbal hygiene prac>ce ‐ a case of styliza>on: speaker giving a performance (someone else’s script), But aim for a natural and authen>c performance • Imposi>on of a par>cular speech style on service workers 1) part of standardiza>on (McDonaldiza>on): maximizing eﬃciency, calculability (i.e. numerical evalua>ons of quality), predictability (i.e. li6le varia>on), and control. 2) most salient features (e.g., smiling, pitch, volume, pace, acknowledgement) ‐ convey expressiveness, caring, empathy and sincerity ‐ symbolic markers of feminine gender ‐ revaluing women’s language ** Suprasegmental phenomena: voice quality, intona>on, rhythm; in other words, prosody. Homegirls by Norma Mendoza‐Denton (linguis>c and cultural anthropologist) Ethnography • Ethnos (Grk.): a people, community, nation
• graphy (Grk.): writing
• The study and systematic recording of human cultures; also: a
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This note was uploaded on 01/16/2014 for the course ANTHRO 33 taught by Professor Wertheim during the Spring '08 term at UCLA.
- Spring '08