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Unformatted text preview: ep step process process of several cognitive factors 1. 2. 3. 4. Attention: to model’s behavior to Retention: of info in memory to be recalled later later Reproduction: must be physically capable of reproducing reproducing behavior Motivation: to display behavior M. Bassil PSYC 202 Bandura’s Social Cognitive Theory Self-efficacy: belief belief that one has the capability to perform behaviors that will produce a desired outcome It It is a key motivational factor Knowledge or Knowledge capability may be acquired, but not displayed unless unless under motivational conditions Classic Bobo doll Experiment (learning vs. Classic Bobo doll learning performance) performance) st Model was aggressive to “Bobo doll ”, 3 conditions: 1 Model nd reprimanded, & 3rd control praised, 2 • 2nd group less aggressive unless offered prizes 2nd learned M. Bassil PSYC 202 28 Create PDF files without this message by purchasing novaPDF printer ( 11/18/2009 Bandura’s Social Cognitive Social Theory Imitation Imitation of Aggression & Prosocial Behavior: A societal societal controversy ► Viewing media Viewing violence: violence: Decreases viewer’s concern about victims’ suffering Habituates us to sight of violence Provides Provides aggressive models that increase tendency to to act aggressively W ould Would exposure to prosocial models enhance positive positive behavior? M. Bassil PSYC 202 Applications Applications of Observational Learning Learning Teachers model how to write, pronounce, talk…. Parents, managers, coaches, peers… model model skills, skills, tasks, & problem solving Psychologists use Psychologists prosocial models to influence behavior (peer actors modeled to donate blood) (peer Address Address global social problems (TV or radio soap opera highlighting problems & addressing how best to solve) M. Bassil PSYC 202 29 Create PDF files without this message by purchasing novaPDF printer ( 11/18/2009 M. Bassil PSYC 202 The Adaptive Brain The The brain has its own ability to adapt (modify its structure & functioning) in response to experience thru various regions: Hypothalamus & Hypothalamus neural dopamine pathways dopamine regulate regulate the experience of reward & pleasure pleasure Cerebellum acquiring classically conditioned acquiring movements movements (eye-blink) Amygdala conditioned fears M. Bassil PSYC 202 30 Create PDF files without this message by purchasing novaPDF printer ( 11/18/2009 The Adaptive Brain influences learning brain functioning: New New task Conscious processing Conscious More experienced Nonconscious Frontal lobe brain activity decreases Biology Biology Physical structure: Violinist Violinist heavily uses left-hand fingers right hand right somatosensory cortex somatosensory cortex stimulation finger area finger larger (the earlier in life, the larger; left-hemisphere size didn’t (the differ); BUT findings are correlational correlational Bassil PSYC 202 M. The The Adaptive Brain However, However, controlled experiments with animals (newborn rats raised in enriched environment had heavier brains, more dendrites & neurotransmitters perform better) Similarly, in Similarly, humans, stimulating environments & new learning opportunities in late adulthood results in slower brain functioning decline M. Bassil PSYC 202 31 Create PDF files without this message by purchasing novaPDF printer (
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This document was uploaded on 01/15/2014.

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