Unformatted text preview: erce) is often thought simply to refer to buying and selling using the Internet
• But e‐commerce involves much more than electronically mediated financial transactions between organizations and customers.
• Many commentators refer to e‐commerce as all electronically mediated transactions between an organization and any third party it deals with. By this definition, non‐financial transactions such as customer requests for further information would also be considered to be part of e‐commerce." Slide 1.12 What is E‐commerce and E‐business
• When evaluating the strategic impact of e‐
commerce on an organization, it is useful to identify opportunities for buy‐side and sell‐side e‐commerce transactions • Buy‐side e‐commerce refers to transactions to procure resources needed by an organization from its suppliers.
• Sell‐side e‐commerce refers to transactions involved with selling products to an organization’s customers. Slide 1.13 Figure 1.1 The distinction between buy-side and sell-side e-commerce
distinction between buy
and sell Slide 1.14 Types of sell‐side E‐commerce
1. Transactional e‐commerce site. These enable purchase of products online. These include retail sites, travel sites and online banking services.
2. Services oriented relationship building web site. Provides information to stimulate purchase and build relationships Products are not typically available for purchase online. 3. Brand building site. Provide an experience to support the brand. Products are not typically available for online purchase. 4. Portal or media site. Provide information or news about a range of topics. Portal refers to a gateway of information. This is information both on the site and links through other sites. Slide 1.15 Supply Chain management • When distinguishing between buy‐side and sell‐side e‐commerce we are looking at the different aspects of managing organization’s supply chain. • Supply Chain Management (SCM) is the coordination of all supply activities of an organization from its suppliers and delivery of products to its customers. Chapter 6 Slide 1.16 Summary and examples of transaction alternatives between businesses,
and examples of transaction alternatives between businesses
consumers and govern...
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This document was uploaded on 01/15/2014.
- Winter '14