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Unformatted text preview: mental organizations
Figure 1.2 Slide 1.17 What is E‐business
• the original definition by IBM which was one of the first suppliers to use the term in 1997 to promote its services:
• "e‐business (e’biz’nis) – the transformation of key business processes through the use of Internet technologies“.
• The key business processes are the organizational processes or units in the centre of Figure 1.1. They include research and development, marketing, manufacturing and inbound and outbound logistics. The buy‐side e‐commerce transactions with suppliers and the sell‐side e‐commerce transactions with customers can also be considered to be key business processes. Slide 1.18 What is E‐business
the term E‐business is used in two main ways within organizations. • The first is as a concept which can be applied to strategy and operations. For example, ‘our organization needs an improved e‐business strategy (or E‐business technology)’. • Secondly E‐business is used as an adjective to describe businesses that mainly operate online, i.e. they have no physical presence on the high‐
streets and seek to minimize customer‐service and support through enabling ‘web self‐service’. Slide 1.19 Figure 1.3 Dubit C2C site for a youth audience (www.dubit.co.uk)
site for youth audience Slide 1.20 Figure 1.4 Three definitions of the relationship between e-commerce and e-business
definitions of the relationship between
and Slide 1.21 Figure 1.5 UK rate of adoption of different digital media
rate of adoption of different digital media Source: MORI Technology Tracker, January 2006. See www.mori.com/technology/techtracker.shtml for latest details Slide 1.22 Drivers of consumer Internet adoption
• Content: This means more detailed, in‐depth information to support the buying process for transactional or relationship‐building sites
• Customization: personalization through web pages or email alerts
• Community: You can discuss anything through forums, chat rooms, and blog comments.
• Convenience: service is available all time from your desktop
• Choice: Web gives a wider choice of products and suppliers than via traditional distribution channels.
• Cost reduction: on‐line traders have lower cost‐
base Slide 1...
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This document was uploaded on 01/15/2014.
- Winter '14