Compulsory voting changes Australia election data game_ Obama's data scientist _ ZDNet

th e b a s ic d a ta e xis ts in au s tra lia to d a

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Unformatted text preview: n Au s tra lia n e e d to b e ta rg e te d fo r th e e le ctio n . " Th e b a s ic d a ta e xis ts in Au s tra lia to d a y; a lo t mo re th a n it d o e s in o th e r co u n trie s ." Gh a n i s a id th a t th e O b a ma ca mp a ig n d is co ve re d th a t n e ig h b o u rs , re la tive s a n d frie n d s w e re mu ch mo re like ly to co n vin ce a p e rs o n to vo te th a n if th e p le a ca me d ire ctly fro m th e ca mp a ig n , a n d h e s a id th a t is s o me th in g th a t Au s tra lia co u ld u s e . He s a id th a t Au s tra lia n ca mp a ig n s co u ld a ls o u s e s o me o f th e to o ls d e ve lo p e d d u rin g th e co u rs e o f th e ca mp a ig n a ro u n d fu n d ra is in g a n d vo lu n te e r re cru itme n t th ro u g h s o cia l me d ia . " I th in k th e re a re a lo t o f a n a lytics , a n d a lo t o f o rg a n is in g a n d a lo t o f te ch n o lo g y in fra s tru ctu re th a t ca rrie s o ve r." No w th a t O b a ma h a s s e cu re d a s e co n d te rm in o ffice , Gh a n i s a id h e w a s lo o kin g to u s e th e to o ls d e ve lo p e d a s p a rt o f th e ca mp a ig n a s p a rt o f a n e w s ta rtu p th a t w o u ld a s s is t n o t-fo r-p ro fits . " W e w e re a b le to p re d ict p e o p le w h o w e re a t ris k o f ce rta in b e h a vio u r, w h e th e r th a t w a s vo tin g fo r th e o th e r s id e , n o t vo tin g a t a ll, a n d th e n w e ra n e xp e rime n ts to fig u re o u t w h o a re th e s e p e o p le a n d w h a t kin d o f in te rve n tio n s w o rk to ch a n g e th e ir b e h a vio u r," h e s a id . " Th e s a me th in g a p p lie s fo r mo s t s o cia l p ro b le ms yo u th in k a b o u t. If yo u th in k a b o u t e d u ca tio n a n d p e o p le w h o a re a t ris k o f d ro p p in g o u t o f h ig h s ch o o l, o r ch ild h o o d o b e s ity o r a n y o th e r a d d itio n o f s o rt," h e s a id . " Th a t's th e s o rt o f p ro b le ms I'm w o rkin g o n rig h t n o w , h o w d o w e ta ke th e th in g s w e 've le a rn e d a n d a p p lie d th e m to p ro b le ms a ro u n d e d u ca tio n , h e a l...
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