Unformatted text preview: Comparative Analysis of CSR
Initiatives in FMCG Industry
Tata Consumer Products Limited
and Hindustan Unilever Group 02 (PGPM Section A)
20P009 Ameya Sinha
20P030 Kerfegar Dalal
20P033 Memansha Gupta
20P041 Pranay Reddy Gnani
20P051 Samarth Khandelwal
20P060 Sridip Samanta About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India. It is a subsidiary of
Unilever, a British company. Its products are majorly divided into 4 categories:
Beauty & Personal Care: Lakme, Glow & Lovely, Lifebuoy, Liril, Lux, Dove, Close Up, Pepsodent, Vaseline, TRESemme, etc.
Food: Knorr, Bru, Brooke Bond, Kissan, Lipton, Horlicks, Kwality Wall’s, Magnum, Taaza, etc.
Home Care: Wheel, Sunlight, Surf Excel, Vim, Domex, Rin, Cif, Comfort, etc.
Water Puriﬁer: Pureit CSV: Unilever Sustainable Living Plan (USLP)
The Unilever Sustainable Living Plan (USLP) sets out to decouple their growth from environmental footprint, while increasing
their positive social impact. It was launched in 2010, creating sustainable growth through cutting business cost, reducing risk
and helping in building trust. HUL is guided by the United Nations (UN) Sustainable Development Goals (SDGs), and all their
initiatives are aligned to one or more SDGs.
It is based on a simple business imperative: that responsible
growth is the only model that will succeed in a world of changing
consumer expectations and dynamic market trends.
Example: Lifebuoy Handwashing Program, Safe Drinking Water
by Pureit, Domex Toilet Academy, other sustainable measures, etc. Improving Health & Well-being Enhancing Livelihoods Reducing Environmental Impact About Tata Consumer Products Limited
❏ Formerly known as Tata Global Beverages Limited, Tata Consumer Products Limited is a part of the Tata
Group. Tata Consumer Products was formed when the consumer products business of Tata Chemicals Ltd.
merged with Tata Global Beverages Ltd. in February 2020.
The Beverages product portfolio spans tea, coﬀee, water and ready-to-drink beverages. The Foods product
portfolio spans, salt, pulses, spices, ready-to-cook mixes, breakfast cereals, snacks and mini-meals.
Tata Consumer combines food and beverages brands such as Tata Salt, Tata Tea, Tata Sampann, Tetley,
Soulfull and Himalayan mineral water under a single umbrella
Tata Consumer Products (TCP) is committed to be the most admired natural food and beverages company in
the world by making a big and lasting diﬀerence through Sustainability and Corporate Social Responsibility
As a part of its CSR activities, TCPL focusses on Climate Change, Water Management, Sustainable Sourcing,
Waste Management and Community Development.
Towards community development, it undertakes programs focused on education and skill development,
healthcare and women empowerment. The company actively participates in TATA Group activities and
programs for volunteering and aﬃrmative action CSV Activities of TCPL
❏ TCPL is committed to 100% sustainable sourcing of all global tea brands by the end of this year ❏ The company makes a conscious and strategic eﬀort to procure raw material (tea) from small tea
growers veriﬁed by trustea program and it trained over 50000 small tea growers in sustainable
agricultural practices till date TCPL reuse 70% of the bags they receive as packing material
Through their partnership in the UNICEF-Ethical Tea Partnership Program, TCPL is promoting
child protection and empowerment of girls in tea estates of Assam 01 Rural Empowerment HUL
1. Project Shakti About: Project Shakti is HUL’s initiative that aims to ﬁnancially empower and provide livelihood opportunities to women in rural
India. The Shakti Entrepreneurs are given training for familiarisation with HUL’s products and basic tenets of distribution
Value Addition: This programme has helped Shakti Entrepreneurs gain selling skills, become self-conﬁdent, improve their self-esteem
and learn communication skills.
Progress: Across 18 States, Project Shakti has nearly 1,20,000 Shakti Entrepreneurs who are called ‘Shakti Ammas’. 2. Project Prabhat About: ‘Prabhat’ is HUL’s programme which contributes to the development of local communities around key sites including its
Value Addition: Prabhat is building on the local community needs at grassroot level through targeted pillars of enhancing livelihoods,
water conservation and ‘health and well-being’ awareness.
Progress: Project Prabhat is live in over 26 locations across the country. It has directly beneﬁted over 4.5 million people across 12
states and two union territories in India through partnerships with over 20 NGOs. 3. Sanjeevni About: HUL runs a free mobile medical service camp ‘Sanjeevani’ for the local community near Doom Dooma factory in Assam. There
are two mobile vans dedicated to the project. The vans are equipped with basic kits such as diagnostic kit, blood pressure measuring
unit, medicines and a mobile stretcher.
Progress: More than 3,42,000 patients have been treated in these service camps since its inception in 2003. In 2019 alone, nearly
12,000 patients were treated through this programme. TCPL
Tata Chemicals Society for Rural Development (TCSRD) was established by Tata Chemicals Limited (TCL) in 1980 to
fulﬁll the social responsibilities of TCL to communities neighboring the company’s manufacturing plant in
1. Building Economic Capital
a. b. 2. Ensuring Environmental Integrity
b. 3. Farm Based Livelihood (Unnati):
i. Agriculture Interventions
ii. Livestock Management
iii.Centre for Sustainable Agriculture & Farm Excellence (C-SAFE)
Non-Farm based livelihood
i. Skill Training programmes (Badte Kadam)
ii. Cluster & Rural Enterprise Development
iii. Okhai Centre for Empowerment
Natural Resource Managment
Biodiversity Conservation Enablers of Sustainable Development
c. Education (Shiksha Maitree)
Health & Nutrition
Drinking Water & Sanitation 02 Sustainability and
1. Water Conservation Projects About: Hindustan Unilever Foundation (HUF) is a not-for-proﬁt Company that anchors water management related community
development and sustainability initiatives of Hindustan Unilever Limited. HUF operates the ‘Water for Public Good’ programme, with
speciﬁc focus on empowering local community institutions to govern water resources and enhancing farm-based livelihoods through
adoption of judicious water management practices.
Progress: Through HUF’s initiatives, HUL have created a water saving potential of over 980 billion litres, generating over 9,60,000
tonnes of additional agriculture and biomass production and over 10 million person days of employment (as assured till end of March
2019). In ﬁnancial year 2019-20, HUF’s water conservation capacity stood at 1,200 billion litres*cumulatively. 2. Plastic Waste Management About: - HUL is working closely with the Government and other partners such as United Nations Development Programme (UNDP) for
end-to-end pilot projects for plastic waste management.
HUL has developed a curriculum called ‘Plastic Safari’ to create awareness and drive behaviour change on waste segregation
and recycling among school children and people in housing societies.
HUL in partnership with State Bank of India (SBI) and Municipal Corporation of Greater Mumbai, initiated and operationalised a
Dry Waste Collection and Segregation Centre in D ward, Mumbai.
Progress: The project has reached out to 32,616 households, collected 2,262 tonnes of plastic waste and onboarded 385 Safai Saathis
(sanitation workers) in the project.
The ‘Plastic Safari’ programme has reached out to more than 80,000 students and 2,000 households.
The Dry Waste Collection and Segregation Centre collects an average of 700-900 kg of dry waste per day, with a target to
increase to 5 MT by 2020. HUL
Commitments of HUL related to Sustainability and Environment
- Plastic Waste Management
HUL has made clear commitments to make 100% of its plastic packaging reusable, recyclable or compostable by 2025.
25% of all the plastic HUL uses is expected to come from recycled sources by 2025.
Unilever has committed to halve the use of virgin plastic, by reducing their absolute use of plastic packaging by more than
1,00,000 tonnes and accelerate the use of recycled plastic. Reducing GHG, Waste, Water in Manufacturing
In 2019, CO2 emissions per tonne of HUL’s production was reduced by 85% (compared to 2008 baseline).
Water usage (cubic meter per tonne of production) in manufacturing operations reduced by 58% (compared to 2008 baseline).
Total waste generated from the factories reduced by 63% (compared to 2008 baseline).
HUL maintained the status of ‘zero non-hazardous waste to landﬁll’ in all its factories and oﬃces. 100% of the non-hazardous
waste generated at our factories was recycled in environment friendly ways. Sustainable Sourcing
In 2019, 76% of tomatoes used in Kissan ketchup continued to be sourced sustainably.
In 2019 over 78% of tea in India procured for Unilever brands was sourced from sustainable sources.
By the end of 2019, 100% of the chicory was sourced sustainably as all the Unilever chicory farmers in India were covered under
the Unilever Sustainable Agriculture Code providing farmers knowledge and expertise in sustainable agriculture practices TCPL
Commitments of TCPL related to Sustainability and Environment
- Natural Food and Beverages Policy:
The company is committed to be the most admired natural food and beverages company in the world by making a big and
lasting diﬀerence through Sustainability with focus on Climate Change, Water Management, Sustainable Sourcing, Waste
Management and Community Development Water Management
The right amount of water at the right time. Tata Coﬀee also focusses on optimum irrigation. The timing and quantum of
irrigation is based on the scientiﬁc observation to ensure healthy coﬀee blossom and fruit.
Using new technology to save water Wet processing of coﬀee is done. Tata Coﬀee implemented a Columbian processing
technology (Penagos) in 4 of its large coﬀee estates Sustainable Sourcing
As of mid-2019, All the tea TCPL sources for Tetley in our International Business and Tetley Green Tea in India is 100%
Rainforest Alliance certiﬁed
The company also support the establishment of Farmer Field Schools (FFS) by our partners, Ethical Tea Partnership (ETP) and
Solidaridad, which educates the farmers on sustainable agricultural practices and certiﬁcations 03 Sanitation &
1. Swachh Aadat Swachh Bharat The Swachh Aadat Swachh Bharat project of HUL is in line with Government of India’s Swachh Bharat Abhiyan to promote
good health and hygiene practices. This initiative aims at eradicating hunger, poverty and malnutrition; promoting health care
including preventive health care and sanitation including contribution to the ‘Swachh Bharat Kosh’ set up by the Central
Government for the promotion of sanitation and to make available safe drinking water.
The goal is to popularise the adoption of 3 clean habits:
(i) wash hands before meals and after defecation, (ii) adopt safe drinking water practices and (iii) stop open defecation.
This project builds partnerships to identify, advocate, create awareness of existing solutions and to create new ones in the
areas of Waste Management and Sanitation. 2. Domex Toilet Academy (DTA) This project aims to promote preventive healthcare and sanitation, and create awareness about behaviour change on
improved sanitation. The objective is to reduce the incidence of open defecation and improve proper sanitation. DTA works with
eKutir Rural Management Services Private Limited, a social enterprise and local self-help groups to educate people on the
importance of proper sanitation and provide them access to micro-loans through microﬁnance institutions to buy the toilets from
the local micro-entrepreneurs. 3. Safe Drinking Water Project The Safe Drinking Water Project of HUL aims to make safe drinking water available and aﬀordable to people from
economically weaker sections of society in partnership with microﬁnance and NGO partners in India.
The lack of safe drinking water is a major public health issue, particularly in developing countries where majority of diseases
are waterborne. To tackle this problem, Pureit partners with NGOs across the country to make safe drinking water accessible to
people. Pureit in-home water puriﬁer provides water 'as safe as boiled water', without the need for electricity or running water. TCPL
1. Project Jalodari Project Jalodari is the water management program by Tata Consumer Products. The project aims to create sustainable water
sources, raise awareness and build capacities on water and sanitation in the communities in which TCPL operates.
Through Project Jalodari, the company along with Tata Trust, promotes water, sanitation and hygiene (WASH) for the tea
communities in Assam and the hill communities in Himachal Pradesh.
TCPL builds capacities in supply chain to analyse and respond to watershed risks, and encourage its suppliers to conduct
water footprint assessment, improve their water conservation, water quality monitoring, waste-water treatment, and recycling
practices. 2. Improving Lives Programme The UNICEF – ETP Improving Lives programme aims to tackle the systemic issues aﬀecting women and children in 206 tea
estates of Assam, which is over one-fourth of formal tea estates in the region.
After the ﬁrst phase successfully strengthened child protection, the current phase has expanded to education, health and
nutrition, and Water & Sanitation challenges. 3. Swachha Abhiyan TCPL’s Swachha Abhiyan initiative is in line with the Swachh Bharat Mission of Government of India. It promotes cleaner
practices in household as well as in industries.
In addition to the EPR implementation, TCPL is working towards scaling up of recyclable packaging in multiple locations for
their stock keeping units. It is also creating awareness programs for rag-pickers and school children for waste management. 04 Nutrition HUL
Before starting, It is noteworthy to mention that the core business of HUL deals with nutrition aspect in a
comprehensive manner. They have committed to bringing down the salt content and unprocessed fat and sugar
contents in all their products. In 2020, They beat their own expectations by reducing the sugar by 28% in ready-to-drink
Under the umbrella of Project Prabhat, HUL also aligns with the National Nutrition Mission through the newly launched
Poshan Saathis programme, where young girls and women reach out to people around the HUL factories, demystifying
nutrition for women, especially pregnant and lactating.
The CSR committee in its meeting held on 30th April, 2020, consequent to the amalgamation of the GSK CH business
with HUL eﬀective from 1st April, 2020, approved inclusion of projects pertaining to nutrition business in the
Company’s CSR policy which among other things, included support in COVID-19 relief response, distribution of meals
and ration kits to COVID-19 aﬀected people, addressing nutrition needs of migrant communities and initiatives around
Company’s manufacturing facilities.
Under the new initiatives, HUL created a diﬀerence with the following actions:
● Donating 1.5 lakh packs of Horlicks for healthcare workers to all main hospitals in 12 key cities in India treating
Donating Horlicks biscuits and sachets to 5 lakh vulnerable children in the age group of 3 years to 10 years in New
Tata Trusts has a programme for ﬁghting malnutrition in India, with the
goal of doing something in nutrition to children and pregnant mothers in
India. Because that would change the mental and physical health of our
population in years to come. The strategy follows three fundamental
aspects1. ensuring adequate nutrition among communities to promote optimal
growth and mitigate health risks related to undernutrition.
2. strengthening existing nutrition programmes and schemes through
appropriate modiﬁcations and support.
3. providing recommendations and data-backed advocacy to policymakers
by developing research-backed products and extending technology support
and data analytics to help tackle the challenges in meeting the nutrition
goals of the country. 05 Covid-19 Relief
Responsive CSR HUL
Collaborating for better
Tie ups with Apollo Hospitals, State Bank
of India, Oyo, Lemon Tree and others to
create isolation facilities
HUL donated > 74,000 testing kits to
tackle spread of COVID-19 in India
through early detection
Together with the local administration in
Haridwar, HUL has helped setup a 30-bed
isolation facility in record time of three
days to help curb the spread of
Provided PPE, medical & hygiene
essentials including equipment. Creating mass-awareness
Partnered with UNICEF to create a large
scale awareness campaign on social
distancing and hygiene, which are critical
steps for us as a nation to ﬁght the disease.
The mass media campaign, titled
‘#BreakTheChain’ / #VirusKiKadiTodo’ has
simple yet powerful ﬁve and 15-second
informative assets to empower the general
public with prevention strategies to protect
themselves against COVID-19 Donating products for better
health Ensuring safety of employees and
our extended family Distributing health kits, including health
and hygiene products and food items for
patients, health oﬃcials and low-income
families. Implemented Work From Home wherever
possible. Our Supply Chain and Sales safety
protocols comply with World Health
Organisation (WHO) standard and
incorporate the best practices in safety
management for operations. We have
implemented strict standards of access
control, social distancing in the Supply
Chain and Sales force, use of Personal
Protection Equipment (PPE) as well as strict
hygiene and sanitisation procedures. Supporting hospitals by donating
Lifebuoy soaps, handwash, sanitisers,
Domex ﬂoor and bathroom cleaners. To ensure safety, Lifebuoy sanitisers have
been given to local police in cities such as
Delhi, Mumbai, Kolkata, Lucknow,
Chennai, Indore and Bangalore. TCPL
The Tata group has invested in technology to make
testing easier, faster and cheaper.
TATA Group completed a research pilot, with the help
of the country’s most eminent scientists, that proved
the value of a ‘Minimum Testing Maximum
Intelligence’ approach in the Kolar district of
Karnataka. This process uncovered evidence of silent
transmission among high-risk groups such as health
workers and police personnel which enabled us to
predict the spread of the disease at a time when Kolar
had no conﬁrmed positive Covid-19 cases.
A detailed standard operating procedure of the testing
strategy for national scaling was handed over to public
health agencies to incorporate in lockdown exit eﬀorts.
The Kolar model was adopted and reﬁned in
Jamshedpur. Equipment and technology
Under the aegis of Tata Digital, TATA Group has
recrafted the Tata Bridgital platform to provide a range
of services for users registered on the Aarogya Setu
contact tracing app. These include Covid-19 awareness,
screening and risk assessment to virtual consultation
and triage. Over 3,500 virtual consultations have been
provided by doctors on the platform since its launch in
The group has also distributed over 9000 PPE kits to
address the shortages Sustenance
15 Tata group companies have worked to scale meal and
food grain provision and provide accommodation
across the country.
TCPL undertook eﬀorts to keep meals ﬂowing to
migrant and frontline workers, and those in need
across townships, factory locations and settlements
where they are located. Snapshot of comparison
Tata Consumer Products Hindustan Unilever Sector Expenditure
(Rs. Crore) % of total Sector Expenditure
(Rs. Crore) % of total Skill development 3.43 31.61% Technology incubation 1.5 1.04% Healthcare 2.7 24.88% Disaster relief 2.66 1.85% Women Empowerment 0.12 1....
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