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InBusinessDeveloping aBusiness Idea
Our thanks go to the individuals and organisations that have helped us to create this guide.These have included people, their families and those that support them in exploring selfemployment as well as the Valuing People Support Team, Development Services, BusinessWest and The Brandon Trust for their support in developing this guide.Keith Bates is the project manager.The following Foundation staff have directly supportedthe development of this guide; Barbara McIntosh, Justin Pearce-Neudorf and Lucy Smith.All other staff team members have provided enormously useful contributions.InBusiness is funded by grants from the Department of Health and The Bailey ThomasCharitable Fund.For more information about theInBusiness project please contact:Keith Bates[email protected]0779 605 3847Barbara McIntosh[email protected]0207 803 1100This publication is part of the In Business Easy Business Planning series, which includes:Quick Guide toSelf-EmploymentDeveloping aBusiness IdeaWriting aBusiness PlanTo download copies of these and other helpful resources, tools and guides please visit ourwebsite at
±ContentsDeveloping a business idea2Step ±: My business idea3What are you selling?Who are your customers?What are the features andbenefits of your business?Step 2: The market7CompetitionPricingResearchStep 3: Money±±What are the start up costs?What premises do you need?What can you do in a day?Step 4: Sales and marketing±5How will you market yourbusiness?How much will it cost to do thejob?How much will you charge?Step 5: About me±9SupportAny other information
2Developing a business ideaThe Business Planning Workbook gives you a chance tothink very carefully about the business you want to start.The aim of this workbook is to help you think about someof the issues that a business advisor would talk about withyou.It can be used as a way of preparing for a meetingwith a business advisor.The workbook is about planning your business idea.Anyworries about things like money and benefits can be dealtwith later.This workbook is written in plain English.You may not want to read the workbook all atonce.You may want to read one part at a time, and only answer some of the questions.At the end of each part of the quick guide there is a question box.Answering thesequestions will help you to think about your business idea in more detail.If you need someextra help you could look at the workbook and the questions with someone from yourfamily, a friend or a supporter.This is the start of your journey to setting up your own business. Enjoy it and good luck!
3Step ±: My business ideaThis is where you think about what type ofbusiness you want to set up.You will need tothink about things like:What you want to sell.

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