450 group project final submission

2 product the core product that enactus produces for

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Unformatted text preview: a job that will help him with this. He does not recognize the name Enactus when he sees or hears of them, and he is not quite sure what they do. All Michael needs is more awareness about what they do and it will be likely he will join and convince his friends. 4.4 Target Market B Profile Alyssa is a second year Arts & Science student who majors in Women and Gender Studies. She is an avid supporter of gender equality, and has contributed to women’s rights events in the past. Alyssa volunteers because she believes in certain causes and likes to support them. She was a member of the Student Representative Council in her high school. She supports not for profit organizations by donating her old clothes to the Crisis Nursery, part takes in 650 CKOM’s Adopt a Family program every Christmas, and currently volunteers at Ten Thousand Villages as a sales associate on a casual basis. Alyssa likes to play volleyball with her friends on a recreational team. She drinks occasionally, but also enjoys sober social activities. She enjoys watching Modern Family, the Mindy Project, and romantic comedies that Tom Hanks stars in. She was 5 originally from a smaller town, and loves that fact that Saskatoon has so many opportunities to engage in the social cause industry. She is not overly concerned with improving her resume, however, she sees the value of adding to it. She has the ability to recruit many other students with similar ideals to her. 5.0 Goals and Objectives 5.1 Goal A To increase the number of students participating with Enactus by 15% by the end of the second term of the 2013 - 2014 school year. 5.2 Goal A Objectives • To increase the number of Edwards School of Business students joining Enactus by 30% by the beginning of the first term of the 2014- 2015 school year • To increase the number of non- Edwards School of Business students joining Enactus by 20% by the beginning of the first term of the 2014- 2015 school year • To increase the number of students staying with Enactus by 20% by the beginning of the first term of the 2014- 2015 school year 5.3 Goal B To increase the amount of student awareness for Enactus by 30% by the end of the second term of the 2013- 2014 school year. 5.4 Goal B Objectives • Increase the presence of Enactus in campus media (e.g. campus televisions, college email newsletters) by 20% by the end of the first term of the 2014- 2015 school year • Increase the number of people aware of Enactus in Edwards by 20% by the end of the second term of the 2013- 2014 school year 6 • Increase the number of people aware of Enactus outside of Edwards School of Business at the University of Saskatchewan by 25% by the end of the second term of the 2013- 2014 school year 6.0 Overall Strategy As a result of our goals to increase the number of volunteers for Enactus and raising the amount of student awareness at the University of Saskatchewan, we have developed our marketing strategy. Our product strategy encompasses what Enactus offers current and potential volunteers. The pricing strategy determines the costs associated with volunteering with Enactus and how the organization can mitigate those costs and emphasize the benefits of volunteering. Our promotional recommendations include origami guerilla marketing, a freestanding door guerilla marketing campaign, email newsletters, campus wide television slides, classroom visits, and social media. How the target market will come into contact with Enactus is discussed in the distribution strategy, which includes our recommendations for channels. A list of which strategies accomplish either one of our goals is illustrated in the summary below. 6.1 Summary Theme: Doors as Opportunities Activities: • Posters that look like doors on class...
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