Unformatted text preview: differing
ways, each of the five versions of journalistic authority crisscrosses traditional paradigmatic
divides. They blur distinctions between news and entertainment, journalism and celebrity,
popular culture and public affairs, institutional expertise and representative identity,
universal voice and subjective persona, dispassionate observation and affective engagement. As such, they offer a range of ways to reconsider what journalism can look like and
how it can bridge the gap between the audience’s lived experience and the more abstract
domain of political information and public discourse. Downloaded By: [Ohio State University Libraries] At: 01:44 26 September 2007 JOURNALISTIC AUTHORITY ON MTV The claim here is not that any one of these models is credible among its target
audience. That remains in need of empirical assessment. What is clear, however, is that an
age of discursive integration is creating the possibility of, and indeed need for, multiple
models of representation. Recent history has made it clear that we need a reliable factual
record, but we can no longer afford simply to bemoan the collapse of an earlier paradigm.
In an age of multiple publics, voices, and technologies, of constantly blending discourses,
we instead must be looking for the particular discursive combinations that can help
reinvigorate youth engagement with the political sphere and reverse television news’ slide
into irrelevance. REFERENCES
(1981) The Dialogic Imagination , Austin: University of Texas Press.
(2000) ‘‘Constructing Moral Authority: we in the discourse of television news’’,
Western Journal of Communication 64, pp. 92 Á 111.
BAYM, GEOFFREY (2005) ‘‘The Daily Show : discursive integration and the reinvention of political
journalism’’, Political Communication 22, pp. 259 Á 76.
BENNETT, W. LANCE (2003) ‘‘Lifestyle Politics and Citizen-consumers: identity, communication and
political action in late modern society’’, in: John Corner and Dick Pels (Eds), Media and the
Restyling of Polit...
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