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Bayam.2007.MTVs Coverage of the 2004 Presidential Election

Bayam.2007.MTVs Coverage of the 2004 Presidential Election...

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This article was downloaded by:[Ohio State University Libraries] On: 26 September 2007 Access Details: [subscription number 762310399] Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journalism Studies Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t713393939 EMERGING MODELS OF JOURNALISTIC AUTHORITY IN MTV'S COVERAGE OF THE 2004 US PRESIDENTIAL ELECTION Geoffrey Baym Online Publication Date: 01 June 2007 To cite this Article: Baym, Geoffrey (2007) 'EMERGING MODELS OF JOURNALISTIC AUTHORITY IN MTV'S COVERAGE OF THE 2004 US PRESIDENTIAL ELECTION', Journalism Studies, 8:3, 382 - 396 To link to this article: DOI: 10.1080/14616700701276125 URL: http://dx.doi.org/10.1080/14616700701276125 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.informaworld.com/terms-and-conditions-of-access.pdf This article maybe used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan or sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.
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Downloaded By: [Ohio State University Libraries] At: 01:44 26 September 2007 EMERGING MODELS OF JOURNALISTIC AUTHORITY IN MTV’S COVERAGE OF THE 2004 US PRESIDENTIAL ELECTION Geoffrey Baym During the 2004 US presidential campaign, MTV produced an intriguing series of news reports, documentaries, and other programming designed to educate its youthful audience about the presidential election and democratic politics. The Choose or Lose series was an unlikely discursive blend, mixing MTV’s usual fare of music, celebrity, and style, with serious information, issue coverage, and social advocacy. It also experimented with the parameters of journalistic authority, combining elements drawn from a traditional paradigm of professional journalism with a variety of alternative, emergent claims to credibility, in the hope of reaching a demographic that largely has ‘‘tuned out’’ from news and politics. To explore the changing nature of journalistic authority as articulated on MTV News, this study first develops a theory of discursive integration * the blending of once-distinct discursive domains, standards, and styles. It then identifies five potential models of journalistic authority constructed in the Choose or Lose series. It concludes by considering the implications of discursive integration and the ongoing re-conceptualization of journalistic authority for young people’s engagement with broadcast journalism.
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