Bayam.2007.MTVs Coverage of the 2004 Presidential Election

Despite the assumption that dotnets are rejecting

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Unformatted text preview: ewer say they discuss politics with family or friends. Despite the assumption that DotNets are rejecting traditional information sources for on-line news, only 20 percent of 18 Á 29-year-olds reported learning about the 2004 presidential campaign from the Internet. In all, 64 percent of young Americans said they were not particularly interested in campaign news (Pew Research Center for the People and the Press, 2004). This increasing lack of interest in ‘‘the news’’ is often interpreted as a sign that young people are self-involved and apathetic about the world around them. That thesis, Journalism Studies, Vol. 8, No 3, 2007 ISSN 1461-670X print/1469-9699 online/07/030382-15 – 2007 Taylor & Francis DOI: 10.1080/14616700701276125 Downloaded By: [Ohio State University Libraries] At: 01:44 26 September 2007 JOURNALISTIC AUTHORITY ON MTV however, may need rethinking. Keeter et al. (2002) found that DotNets largely are as civically active as other generations, volunteering in local communities, engaging in consumer activism, and even sending written petitions to government representatives in comparable numbers to other generational cohorts. Further, regardless of their indifference to campaign news , 2004 voter turn-out among 18 Á 24-year-olds was the highest in a decade (Lopez et al., 2005). The suggestion here is that the blame for young people’s lack of interest in news may lie less with young people than with the nature of the news. Mindich (2005, p. x), for example, argues that ‘‘despite their disengagement with news, young people are as thoughtful and passionate and self-reflective as they have ever been, ready to interact with news if we just provide the right conditions for them to do so.’’ In an age of dynamic change in the media environment, one of those ‘‘right conditions’’ clearly must be a new kind of news * one that recognizes the needs and expectations of today’s young adults. Of the few organizations that target 18 Á 24-year-olds, most do so by of...
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This note was uploaded on 01/20/2014 for the course ARTEDUC 2367.03 taught by Professor Tiffanylewis during the Spring '14 term at Ohio State.

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