Bayam.2007.MTVs Coverage of the 2004 Presidential Election

Keeter et al 2002 find that the dotnet generation is

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Unformatted text preview: GEOFFREY BAYM skill, and professional training. The result is what McNair (2000, p. 40) has called a ‘‘communicative space of infinite size’’ and a fracturing of the centralized claim to authority that professional journalism once assumed. This has occurred within a wider cultural context defined by the recognition, and for some, celebration of multicultural heterogeneity. Keeter et al. (2002) find that the DotNet generation is the most accepting of cultural diversity. At the same time, contemporary news media must function in an environment marked by what Bennett (2003, p. 138) describes as ‘‘mass de-identification with common institutions, symbols and authorities.’’ Such a loss of cultural cohesion inevitably has a discursive effect. ‘‘When a national culture loses its sealed-off and self-sufficient character,’’ Bakhtin (1981, p. 370) writes, ‘‘when it becomes conscious of itself as only one among other cultures and languages,’’ a process of ‘‘verbal-ideological decentering’’ * a multiplication of languages, voices, and ‘‘sociolinguistic points of view’’ * is bound to follow. Bakhtin argues that in a heterogeneous culture in which multiple voices are continually overlapping, the result is a process of hybridization , a melding of languages and linguistic forms, speech genres, and representational techniques. This collapsing of discursive boundaries can be an intentional stylistic device, used to cater to a particular demographic. On a deeper level, though, hybridization is an unintentional phenomenon, the reflection of a more profound fusion of conceptual systems. For Kuhn, when a paradigm is perceived to no longer adequately match its environment, it inevitably begins to decay and ultimately is overthrown by a new paradigm. Bakhtin’s hybridization, however, is something more complex. It is not a revolution in which one paradigm overruns another, nor is it simply the conflation of forms, an aesthetic reworking of outdated techniques. Rather, it is a process of discursive integration * a powerful melding of linguistic styles, public voices, and mo...
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This note was uploaded on 01/20/2014 for the course ARTEDUC 2367.03 taught by Professor Tiffanylewis during the Spring '14 term at Ohio State.

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