Unformatted text preview: GEOFFREY BAYM skill, and professional training. The result is what McNair (2000, p. 40) has called a
‘‘communicative space of infinite size’’ and a fracturing of the centralized claim to
authority that professional journalism once assumed.
This has occurred within a wider cultural context defined by the recognition, and for
some, celebration of multicultural heterogeneity. Keeter et al. (2002) find that the DotNet
generation is the most accepting of cultural diversity. At the same time, contemporary
news media must function in an environment marked by what Bennett (2003, p. 138)
describes as ‘‘mass de-identification with common institutions, symbols and authorities.’’
Such a loss of cultural cohesion inevitably has a discursive effect. ‘‘When a national culture
loses its sealed-off and self-sufficient character,’’ Bakhtin (1981, p. 370) writes, ‘‘when it
becomes conscious of itself as only one among other cultures and languages,’’ a process of
‘‘verbal-ideological decentering’’ * a multiplication of languages, voices, and ‘‘sociolinguistic points of view’’ * is bound to follow.
Bakhtin argues that in a heterogeneous culture in which multiple voices are
continually overlapping, the result is a process of hybridization , a melding of languages
and linguistic forms, speech genres, and representational techniques. This collapsing of
discursive boundaries can be an intentional stylistic device, used to cater to a particular
demographic. On a deeper level, though, hybridization is an unintentional phenomenon,
the reflection of a more profound fusion of conceptual systems. For Kuhn, when a
paradigm is perceived to no longer adequately match its environment, it inevitably begins
to decay and ultimately is overthrown by a new paradigm. Bakhtin’s hybridization,
however, is something more complex. It is not a revolution in which one paradigm
overruns another, nor is it simply the conflation of forms, an aesthetic reworking of
outdated techniques. Rather, it is a process of discursive integration * a powerful melding
of linguistic styles, public voices, and mo...
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This note was uploaded on 01/20/2014 for the course ARTEDUC 2367.03 taught by Professor Tiffanylewis during the Spring '14 term at Ohio State.
- Spring '14
- The Land