Bayam.2007.MTVs Coverage of the 2004 Presidential Election

The choose or lose series was an unlikely discursive

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Unformatted text preview: Choose or Lose series was an unlikely discursive blend, mixing MTV’s usual fare of music, celebrity, and style, with serious information, issue coverage, and social advocacy. It also experimented with the parameters of journalistic authority, combining elements drawn from a traditional paradigm of professional journalism with a variety of alternative, emergent claims to credibility, in the hope of reaching a demographic that largely has ‘‘tuned out’’ from news and politics. To explore the changing nature of journalistic authority as articulated on MTV News, this study first develops a theory of discursive integration * the blending of once-distinct discursive domains, standards, and styles. It then identifies five potential models of journalistic authority constructed in the Choose or Lose series. It concludes by considering the implications of discursive integration and the ongoing re-conceptualization of journalistic authority for young people’s engagement with broadcast journalism. KEYWORDS broadcast journalism; discursive integration; infotainment; journalistic authority; journalistic paradigms; MTV News Introduction During the 2004 US presidential campaign, MTV produced a series of informational programming packaged under the title Choose or Lose , the latest in the network’s quadrennial attempt to educate and motivate its youthful audience to become active participants in the political process. This has become a difficult task as young people have grown less and less interested in the world of political news. News consumption is declining across generations, but young people especially are ‘‘tuning out’’ from the news, both in the United States and western Europe (Buckingham, 2000; Mindich, 2005). In the United States, the time 18 Á 29-year-olds spent with the news each day fell 39 percent between 1994 and 2002 (Pew Research Center for the People and the Press, 2002). Only 24 percent of what Keeter et al. (2002) call the ‘‘DotNet’’ generation (those born after 1976) say they follow news about government and politics ‘‘very often,’’ and even f...
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This note was uploaded on 01/20/2014 for the course ARTEDUC 2367.03 taught by Professor Tiffanylewis during the Spring '14 term at Ohio State.

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