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(21 September 2004), in which the network’s Total Request Live * a daily entertainment
program that promotes the latest trends in teen-oriented music and fashion * devoted
much of its content time to a series of segments on the presidential campaign.
It is difficult to consider the Choose or Lose series a single entity. Rather it is a shifting
blend of pop culture and political news, a set of multiple configurations each driven by a
different model of journalistic authority. The analysis here offers a textual analysis of those
various models. The interpretive labor is less to catalogue the informational content than it
is to demarcate the differing claims to credibility constructed in the series. In all, it
identifies five discursively integrated models of journalistic identity. The first two are
represented by MTV’s primary anchor Gideon Yago and the reporter known as ‘‘Sway.’’ The
next three, represented by pop singer Christina Aguilera, Drew Barrymore, and hip-hop
star P Diddy, blend the domains of celebrity and journalism in differing ways. Each of the
five reworks, challenges, or rejects traditional paradigmatic assumptions of what a
journalist should be. Gideon Yago: Neo-anchor
As MTV’s primary anchor, Gideon Yago appears regularly, including the two 20
Million Questions programs, Work It , and On the Trail . These cover a range of issues that
MTV’s own polling suggested were important to younger Americans, including the top
concern: the economy and jobs. That provides the focus for Work It , which interweaves a
reality TV-style narrative about young people looking for work with factual reports that
explain traditional differences between Republican and Democratic economic policies and
investigate the rising trend of outsourcing and its implications for the US job market. The
other programs explain the basic positions of the two presidential candidates, offering
biographical sketches of both and interviews with John Kerry and a variety of Republican
spokespeople. Although these programs contain an element of the ‘‘boxers-or-briefs’’
approach that many...
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This note was uploaded on 01/20/2014 for the course ARTEDUC 2367.03 taught by Professor Tiffanylewis during the Spring '14 term at Ohio State.
- Spring '14
- The Land