Group Assignment 2_Surveys_Final.pdf - MKM701 Winter 2021...

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MKM701 Winter 2021: Group Assignment #2 Value: 15 Marks (15% of Final Grade) Background (Fictional Case Study) CRM management at Vancouver Sports Limited commissioned your research house to conduct an online customer survey. You are the Account Team that will be executing the project. The purpose of the research is to determine customer response to: Celebrity Chef Meal Program: Introducing a Celebrity Chef meal offering for purchase during Friday/Saturday night games. Half-season tickets: Providing a potentially more cost-effective alternative for consumers to purchase tickets for half the season. Rewards program: When season ticket holders spend $750 in food over the course of the season, they receive various perks in upcoming games (e.g. free foods, drinks, merchandise items). The research involves surveying a random sample of 1500 customers (general population and season ticket holders) from the Vancouver Sports Limited database. You’ve already been through two drafts of the program’s elements with Vancouver Sports Limited CRM management team. This document is the third and – in theory – final draft before materials are programmed. Instructions for This Assignment Your team will prepare the following materials for Vancouver Sports Limited CRM management review. 1) Name your research house for the title page.

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