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Unformatted text preview: ply chain, and it now has lots of information about
nutrition and wellbeing for its customers online. (About McDonalds 2013). Image from About McDonald’s website page 2. ‘2011-Sustainability-Scorecard.pdf’
Whenever McDonald’s receives criticism, it adapts. In response to bad press it received about children’s
eating habits, McDonald’s formed the Global Advisory Council (GAC) in 2004. The official About
McDonalds website advises it assembled a team of international experts with an aim to “provide us with
valuable insights, direction and recommendations about how to continue delivering a more beneficial
experience to children and families.” 4 ELLIOTTclinton3439534COMM1161Melbourne Mandate critique/response McDonald’s has a history of embracing changes to market trends and ha bonded to different
generations by continually relating to its customer’s needs. For example in America in 1975 soldiers in a
certain locale were not permitted to get out of their cars while wearing uniform so McDonald’s added a
drive-thru. It amends their menu to customer taste, Filet-O-Fish, Big Mac, Hot Apple Pie, Egg McMuffin,
McFlurry were added to increase profitability by offering different items at different times of the day,
including snack time. McDonald’s also localises its suppliers and menu items in different areas. McWraps
are only in Europe and Angus burgers are only i...
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This note was uploaded on 01/19/2014 for the course COMM 1161 taught by Professor Justinrogers during the Two '13 term at Royal Melbourne Institute of Technology.
- Two '13