This preview shows page 1. Sign up to view the full content.
Unformatted text preview: n Australia. This made McDonald’s a simple solution to
hunger all-day, which meant many less educated about a balanced diet would overindulge.
The comparison of the eating disorder foundation Butterfly in regard to vulnerable audiences and
McDonald’s was not strongly argued. There was no emphasis on the importance any foundation has to
CSR as they would not exist without it. The not-for-profit is also a major sector of employment for Public
Relations practitioners, which makes it relevant to discussion. Many foundations are created to increase
awareness and raise money to further a cause but not seek profit in the same way as business. Although
both McDonald’s and Butterfly Foundation use public relations techniques, Butterfly Foundation uses
empowerment and empathy to attract audiences (eds Waymer, 2012, p101) not attract profit.
Increased consumer awareness means foundations and corporations now share Social Responsibility.
Waymer argued that the power to create change by combating social injustice links heavily to societal
responsibility too. Those who have suffered from an eating disorder by regularly consuming McDonald’s
may feel it was a social injustice.
Public relations practitioners hold a responsibility to help foster the community into “blended
relationships”, avoiding segregation and give a voice to those despite possible social disadvantages.
Vulnerable populations or audiences are often muted, and equally need their opinion heard in public
View Full Document
- Two '13