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Unformatted text preview: d’s and McDonald’s food. And so do
children, because they love Ronald. Remember children exert a phenomenal influence over restaurant
selection. This means you should do everything you can to appeal to children’s love for Ronald and
McDonald’s.’ (McSpotlight 1996).
In the presentation, it was argued that making money from minors is not ethical at all. However, the
success of The Wiggles in Australia is testament to the idea that society is not concerned with this. Other
than entertainment, their television shows have limited educational impact, it is also instantly addictive to
its target market, and many children hope to collect all the merchandise. ‘...at the top of the BRW Top 50
Entertainers earners' list for years, raking in, in some years, $45 million. Even last year, in the group's
twilight, they made an estimated $28.2 million. Hardly peanuts.’ (Meryment, 2012). It is only when there
are other harms associated, such as health, safety and similar, that parents and society, and ultimately
3 ELLIOTTclinton3439534COMM1161Melbourne Mandate critique/response governments, become concerned.
Although The Wiggles don’t acknowledge their profit culture, McDonald’s, as an organisation, acts
ethically in changing their practices to reflect current legislation. It supports the interests of customers
and its direct communication has societal integrity. Online it engages in many projects to educate its
consumers about the importance of a sustainable sup...
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This note was uploaded on 01/19/2014 for the course COMM 1161 taught by Professor Justinrogers during the Two '13 term at Royal Melbourne Institute of Technology.
- Two '13