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Unformatted text preview: Unwin, Crows Nest NSW, Australia
This book proved helpful with sourcing additional information for my essay, I found a link to the
mcspotlight press release important to McDonald’s marketing ethics toward children. The article ‘Food
Fights’ is a very comprehensive look at McDonald’s in Australia and the legal battle that ensued and I
used the quote about McDonald’s being slow and lethargic to change practices.
Elizabeth Meryment, Why Wiggles are woeful The Sunday Telegraph, viewed 4 May 2013
An amusing opinion article aimed at exposing the wiggles as non educational with little talent. Meryment
also argues that they do not benefit anyone except their own bank balances. Entertaining our children
seems to be a lucrative industry, and I used this piece to illustrate the power children can have over their
'McDonald's Corporation Case Study' 2012, Mcdonalds Case Study: Remaining Relevant In A
Health-Conscious Society, pp. 1-20, Business Source Complete, EBSCOhost, viewed 4 May 2013.
This document commissioned by Marketline takes a look at the changes McDonald’s have made to
maintain a position as one of the strongest companies in the world. McDonald’s continued to perform
regardless of economic challenges and negative press. I used an image from this article to illustrate the
corporate strength McDonald’s encompasses thanks to CSR. McDonalds Website 2013, Our H...
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This note was uploaded on 01/19/2014 for the course COMM 1161 taught by Professor Justinrogers during the Two '13 term at Royal Melbourne Institute of Technology.
- Two '13